{"product_id":"9781422121429","title":"How to Write a Great Business Plan","description":"\u003cp\u003eJudging by all the hoopla surrounding business plans, you'd think the only things standing between would-be entrepreneurs and spectacular success are glossy five-color charts, bundles of meticulous-looking spreadsheets, and decades of month-by-month financial projections. Yet nothing could be further from the truth. In fact, often the more elaborately crafted a business plan, the more likely the venture is to flop.\u003c\/p\u003e\u003cp\u003eWhy? Most plans waste too much ink on numbers and devote too little to information that really matters to investors. The result? Investors discount them.\u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eHow to Write a Great Business Plan\u003c\/i\u003e , William A. Sahlman shows how to avoid this all-too-common mistake by ensuring that your plan assesses the factors critical to every new venture:\u003c\/p\u003e\u003cp\u003e· The people—the individuals launching and leading the venture and outside parties providing key services or important resources\u003c\/p\u003e\u003cp\u003e· The opportunity—what the business will sell and to whom, and whether the venture can grow and how fast\u003c\/p\u003e\u003cp\u003e· The context—the regulatory environment, interest rates, demographic trends, and other forces shaping the venture's fate\u003c\/p\u003e\u003cp\u003e· Risk and reward—what can go wrong and right, and how the entrepreneurial team will respond\u003c\/p\u003e\u003cp\u003eTimely in this age of innovation, \u003ci\u003eHow to Write a Great Business Plan\u003c\/i\u003e helps you give your new venture the best possible chances for success.\u003c\/p\u003e","brand":"Harvard Business Review Press","offers":[{"title":"Default Title","offer_id":47060453228784,"sku":"9781422121429","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781422121429_p0.jpg?v=1769898380","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781422121429","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}