{"product_id":"9781422122730","title":"Persuading People: Expert Solutions to Everyday Challenges","description":"\u003cp\u003ePersuasive people generate real value for their companies by turning ideas into action. But persuasion isn't easy: It takes practice, patience, and psychological savvy. That's where this new volume comes in—by enabling you to:\u003cbr\u003e· Build your credibility\u003cbr\u003e· Adapt your pitch to your audience\u003cbr\u003e· Win your listeners' minds and hearts\u003cbr\u003e· Overcome resistance to your proposals\u003cbr\u003e· Leverage the forces that move people to embrace new ideas\u003c\/p\u003e","brand":"Harvard Business Review Press","offers":[{"title":"Default Title","offer_id":47052769034480,"sku":"9781422122730","price":9.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781422122730_p0.jpg?v=1769898600","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781422122730","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}