{"product_id":"9781422123119","title":"Profit at the Bottom of the Ladder: Creating Value by Investing in Your Workforce","description":"\u003cp\u003eMost managers assume that surviving, especially in recessions, requires slashing wages, benefits, and other workforce expenses. And lowest-skilled workers are often viewed as the most expendable.\u003c\/p\u003e\u003cp\u003eIn Profit at the Bottom of the Ladder, Jody Heymann overturns these assumptions. Drawing from thousands of interviews with employees from front line to C-suite at companies around the world, Heymann shows how enterprises have profited more by improving working conditions.\u003c\/p\u003e\u003cp\u003eShe also demonstrates that lower-skilled employees - in call centers, repair services, product assembly - aren't expendable. They can determine 90 percent of companies' profitability. High performers positively shape customers' perceptions of businesses, driving satisfaction and loyalty.\u003c\/p\u003e\u003cp\u003eTo attract, train, and retain top-caliber people in these roles, you must enhance working conditions, creating a system in which your company and its employees profit together. Profit at the Bottom of the Ladder shows what works - from stock options for bakers to flexibility for factory workers to career tracks in call centers.\u003c\/p\u003e\u003cp\u003eFeaturing cases from companies around the globe - including a leading concrete manufacturer in India, a top European pharmaceutical firm operating in China, and successful U.S. manufacturers - this book shows how real organizations are excelling financially by strengthening frontline employees' working conditions.\u003cbr\u003e\u003c\/p\u003e","brand":"Harvard Business Review Press","offers":[{"title":"Default Title","offer_id":47029801189616,"sku":"9781422123119","price":29.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781422123119_p0.jpg?v=1763740132","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781422123119","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}