{"product_id":"9781422126738","title":"Copycats: How Smart Companies Use Imitation to Gain a Strategic Edge","description":"\u003cp\u003eIn the business world, imitation gets a bad rap. We see imitating firms as 'me too' players, forced to copy because they have nothing original to offer. We pity their fate: a life of picking up crumbs discarded by innovators striding a path paved with fame and profit.\u003c\/p\u003e\u003cp\u003eIn Copycats, Oded Shenkar challenges this viewpoint. He reveals how imitation—the exact or broad-brushed copying of an innovation—is as critical to prosperity as innovation.\u003c\/p\u003e\u003cp\u003eShenkar shows how savvy imitators generate huge profits. They save not only on R\u0026amp;D costs but also on marketing and advertising investments made by first movers. And they avoid costly errors by observing and learning from others' trials.\u003c\/p\u003e\u003cp\u003eCopycats presents suggestions for making imitation a core element in your competitive strategy and pairing it powerfully with innovation, including:\u003c\/p\u003e\u003cp\u003e· How to select the right model to imitate\u003c\/p\u003e\u003cp\u003e· How to avoid oversimplification of a model\u003c\/p\u003e\u003cp\u003e· Which imitation strategy to use\u003c\/p\u003e\u003cp\u003e· How to prepare and execute an implementation plan\u003c\/p\u003e\u003cp\u003eEngaging, practical, and rich in company examples, Copycats unveils how to add imitation to your competitive arsenal.\u003cbr\u003e\u003c\/p\u003e","brand":"Harvard Business Review Press","offers":[{"title":"Default Title","offer_id":47060298563824,"sku":"9781422126738","price":29.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781422126738_p0.jpg?v=1769898310","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781422126738","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}