{"product_id":"9781422128923","title":"Understanding Marketing","description":"\u003cp\u003eThe latest volume in the series: Understanding Marketing\u003c\/p\u003e\u003cp\u003eBusinesses soar when everyone in the organization adopts a marketing mind-set?an awareness of who the company's customers are, what they want, and how the organization can serve them profitably. But marketing's a big subject. How might you demystify it for yourself and your group if you don't have a marketing background?\u003c\/p\u003e\u003cp\u003eThis volume provides the concepts and examples you need. You'll learn how to:\u003c\/p\u003e\u003cp\u003e-Define a target market\u003c\/p\u003e\u003cp\u003e-Identify and understand your toughest competitors\u003c\/p\u003e\u003cp\u003e-Develop a marketing strategy that lays out \"the four Ps\": product, promotion, pricing, and \"place\" (distribution)\u003c\/p\u003e\u003cp\u003e-Test new product or service ideas with customers\u003c\/p\u003e\u003cp\u003e-Get the most from relationship marketing\u003cbr\u003e\u003c\/p\u003e","brand":"Harvard Business Review Press","offers":[{"title":"Default Title","offer_id":47044381409520,"sku":"9781422128923","price":9.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781422128923_p0.jpg?v=1763739587","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781422128923","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}