{"product_id":"9781422134818","title":"The Innovator's DNA: Mastering the Five Skills of Disruptive Innovators","description":"\u003cbr\u003eA new classic, cited by leaders and media around the globe as a highly recommended read for anyone interested in innovation.\u003cp\u003eIn \u003ci\u003eThe Innovator’s DNA\u003c\/i\u003e, authors Jeffrey Dyer, Hal Gregersen, and bestselling author Clayton Christensen (\u003ci\u003eThe Innovator’s Dilemma\u003c\/i\u003e, \u003ci\u003eThe Innovator’s Solution\u003c\/i\u003e, \u003ci\u003eHow Will You Measure Your Life?\u003c\/i\u003e) build on what we know about disruptive innovation to show how individuals can develop the skills necessary to move progressively from idea to impact.\u003c\/p\u003e\u003cp\u003eBy identifying behaviors of the world’s best innovators—from leaders at Amazon and Apple to those at Google, Skype, and Virgin Group—the authors outline five discovery skills that distinguish innovative entrepreneurs and executives from ordinary managers: Associating, Questioning, Observing, Networking, and Experimenting.\u003c\/p\u003e\u003cp\u003eOnce you master these competencies (the authors provide a self-assessment for rating your own innovator’s DNA), the authors explain how to generate ideas, collaborate to implement them, and build innovation skills throughout the organization to result in a competitive edge. This innovation advantage will translate into a premium in your company’s stock price—an innovation premium—which is possible only by building the code for innovation right into your organization’s people, processes, and guiding philosophies.\u003c\/p\u003e\u003cp\u003ePractical and provocative, \u003ci\u003eThe Innovator’s DNA\u003c\/i\u003e is an essential resource for individuals and teams who want to strengthen their innovative prowess.\u003cbr\u003e\u003c\/p\u003e","brand":"Harvard Business Review Press","offers":[{"title":"Default Title","offer_id":47044236542192,"sku":"9781422134818","price":32.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781422134818_p0.jpg?v=1763739905","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781422134818","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}