{"product_id":"9781422136461","title":"Winning in Turbulence","description":"\u003cp\u003eThe current downturn may prove more brutal than most previous recessions. It's already hammering companies in markets around the globe. It will test businesses to their fullest-many won't survive.\u003c\/p\u003e\u003cp\u003eBut downturns present strategic opportunities, too. In fact, many more companies achieve dramatic gains during recessions than in normal times.\u003c\/p\u003e\u003cp\u003eHow to ensure your company emerges successful? In \u003ci\u003eWinning in Turbulence\u003c\/i\u003e, a new volume in the \u003ci\u003eMemo to the CEO\u003c\/i\u003e series, Bain\u0026amp;Company downturn strategist Darrell Rigby provides the playbook. He presents a powerful framework and diagnostic tool (available in the book and online) for assessing three dimensions of your situation:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eYour industry's sensitivity: How hard is it hit by this downturn?\u003c\/li\u003e\n\u003cli\u003eYour company's strategic position: Are you an industry leader or follower?\u003c\/li\u003e\n\u003cli\u003eYour firm's financial position, including cash reserves.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThe author then explains how to craft an action plan tailored to the situation you've diagnosed, providing tools for:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCutting costs intelligently-sustaining your margins and brand\u003c\/li\u003e\n\u003cli\u003eBoosting revenue by refocusing your sales force on the right customers\u003c\/li\u003e\n\u003cli\u003eChanneling resources into your core businesses\u003c\/li\u003e\n\u003cli\u003ePreparing for bold moves, such as game-changing acquisitions\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eTimely and practical, this book positions you to survive a downturn and emerge stronger once the recovery begins.\u003c\/p\u003e","brand":"Harvard Business Review Press","offers":[{"title":"Default Title","offer_id":47141463326960,"sku":"9781422136461","price":17.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781422136461_p0.jpg?v=1763740470","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781422136461","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}