{"product_id":"9781422144190","title":"Innovation as Usual: How to Help Your People Bring Great Ideas to Life","description":"\u003cp\u003e\u003cb\u003eTurn team members into innovators\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eMost organizations approach innovation as if it were a sideline activity. Every so often employees are sent to “Brainstorm Island”: an off-site replete with trendy lectures, creative workshops, and overenthusiastic facilitators. But once they return, it’s back to business as usual.\u003c\/p\u003e\u003cp\u003eInnovation experts Paddy Miller and Thomas Wedell-Wedellsborg suggest a better approach. They recommend that leaders at all levels become “innovation architects,” creating an ecosystem in which people engage in key innovation behaviors as part of their daily work.\u003c\/p\u003e\u003cp\u003eIn short, this book is about getting to a state of “innovation as usual,” where regular employees—in jobs like finance, marketing, sales, or operations—make innovation happen in a way that’s both systemic and sustainable.\u003c\/p\u003e\u003cp\u003eInstead of organizing brainstorming sessions, idea jams, and off-sites that rarely result in success, leaders should guide their people in what the authors call the “5 + 1 keystone behaviors” of innovation: focus, connect, tweak, select, stealthstorm, (and the + 1) persist:\u003c\/p\u003e\u003cp\u003e• \u003cb\u003eFocus beats freedom\u003c\/b\u003e : Direct people to look only for ideas that matter to the business\u003cbr\u003e• \u003cb\u003eInsight comes from the outside\u003c\/b\u003e : Urge people to connect to new worlds\u003cbr\u003e• \u003cb\u003eFirst ideas are flawed\u003c\/b\u003e : Challenge people to tweak and reframe their initial ideas\u003cbr\u003e• \u003cb\u003eMost ideas are bad ideas\u003c\/b\u003e : Guide people to select the best ideas and discard the rest\u003cbr\u003e• \u003cb\u003eStealthstorming rules\u003c\/b\u003e : Help people navigate the politics of innovation\u003cbr\u003e• \u003cb\u003eCreativity is a choice\u003c\/b\u003e : Motivate everyone to persist in the five keystone behaviors\u003c\/p\u003e\u003cp\u003eUsing examples from a wide range of companies such as Pfizer, Index Ventures, Lonza, Go Travel, Prehype, DSM, and others, \u003ci\u003eInnovation as Usual\u003c\/i\u003e lights the way toward embedding creativity in the DNA of the workplace.\u003c\/p\u003e\u003cp\u003eSo cancel that off-site. Instead, read \u003ci\u003eInnovation as Usual\u003c\/i\u003e —and put innovation at the core of your business.\u003cbr\u003e\u003c\/p\u003e","brand":"Harvard Business Review Press","offers":[{"title":"Default Title","offer_id":47026964300016,"sku":"9781422144190","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781422144190_p0.jpg?v=1763740928","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781422144190","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}