{"product_id":"9781422162521","title":"Harvard Business Review on Increasing Customer Loyalty","description":"\u003cp\u003eHow do you keep your customers coming back-and get them to bring others?\u003c\/p\u003e\u003cp\u003eIf you need the best practices and ideas for making your customers loyal and profitable-but don't have time to find them-this book is for you. Here are nine inspiring and useful perspectives, all in one place.\u003c\/p\u003e\u003cp\u003eThis collection of HBR articles will help you:\u003c\/p\u003e\u003cp\u003eTurn angry customers into loyal advocates\u003c\/p\u003e\u003cp\u003eGet more people to recommend you\u003c\/p\u003e\u003cp\u003eBoost customer satisfaction by satisfying your employees\u003c\/p\u003e\u003cp\u003eFocus on profitable customers-whether they're loyal or not\u003c\/p\u003e\u003cp\u003eInvest in the right CRM technology for your business\u003c\/p\u003e\u003cp\u003eMine customer data for more effective marketing\u003c\/p\u003e\u003cp\u003eIncrease your customers' lifetime value\u003c\/p\u003e","brand":"Harvard Business Review Press","offers":[{"title":"Default Title","offer_id":47041791754480,"sku":"9781422162521","price":22.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781422162521_p0.jpg?v=1763740524","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781422162521","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}