{"product_id":"9781422163856","title":"Persuading People: Expert Solutions to Everyday Challenges","description":"Persuasive people generate real value for their companies by turning ideas into action. But persuasion isn't easy: It takes practice, patience, and psychological savvy. That's where this new volume comes in--by enabling you to:\u003cbr\u003e·        Build your credibility\u003cbr\u003e·        Adapt your pitch to your audience\u003cbr\u003e·        Win your listeners' minds and hearts\u003cbr\u003e·        Overcome resistance to your proposals\u003cbr\u003e·        Leverage the forces that move people to embrace new ideas","brand":"Harvard Business Review Press","offers":[{"title":"Default Title","offer_id":47153978638576,"sku":"9781422163856","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781422163856_p0.jpg?v=1763741152","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781422163856","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}