{"product_id":"9781422171967","title":"Harvard Business Review on Increasing Customer Loyalty","description":"How do you keep your customers coming back-and get them to bring others?\u003cbr\u003e\u003cbr\u003eIf you need the best practices and ideas for making your customers loyal and profitable--but don't have time to find them--this book is for you. Here are nine inspiring and useful perspectives, all in one place.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eThis collection of HBR articles will help you:\u003cbr\u003e\u003cbr\u003e- Turn angry customers into loyal advocates\u003cbr\u003e\u003cbr\u003e- Get more people to recommend you\u003cbr\u003e\u003cbr\u003e- Boost customer satisfaction by satisfying your employees\u003cbr\u003e\u003cbr\u003e- Focus on profitable customers--whether they're loyal or not\u003cbr\u003e\u003cbr\u003e- Invest in the right CRM technology for your business\u003cbr\u003e\u003cbr\u003e- Mine customer data for more effective marketing\u003cbr\u003e\u003cbr\u003e- Increase your customers' lifetime value\u003cbr\u003e","brand":"Harvard Business Review Press","offers":[{"title":"Default Title","offer_id":47153958387952,"sku":"9781422171967","price":21.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781422171967_p0.jpg?v=1763743668","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781422171967","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}