{"product_id":"9781422189856","title":"HBR's 10 Must Reads on Innovation (with featured article \"The Discipline of Innovation,\" by Peter F. Drucker)","description":"\u003cp\u003e\u003cb\u003eNEW from the bestselling HBR’s 10 Must Reads series.\u003c\/b\u003e\u003cbr\u003e\u003ci\u003eTo innovate profitably, you need more than just creativity. Do you have what it takes?\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003eIf you read nothing else on inspiring and executing innovation, read these 10 articles. We’ve combed through hundreds of articles in the \u003cb\u003eHarvard Business Review\u003c\/b\u003e archive and selected the most important ones to help you innovate effectively.\u003c\/p\u003e\u003cp\u003eLeading experts such as Clayton Christensen, Peter Drucker, and Rosabeth Moss Kanter provide the insights and advice you need to:\u003c\/p\u003e\u003cp\u003e• Decide which ideas are worth pursuing\u003cbr\u003e• Innovate through the front lines—not just from the top\u003cbr\u003e• Adapt innovations from the developing world to wealthier markets\u003cbr\u003e• Tweak new ventures along the way using discovery-driven planning\u003cbr\u003e• Tailor your efforts to meet customers’ most pressing needs\u003cbr\u003e• Avoid classic pitfalls such as stifling innovation with rigid processes\u003c\/p\u003e\u003cp\u003eLooking for more Must Read articles from \u003cb\u003eHarvard Business Review\u003c\/b\u003e? Check out these titles in the popular series:\u003cbr\u003e\u003ci\u003eHBR’s 10 Must Reads: The Essentials\u003cbr\u003eHBR’s 10 Must Reads on Communication\u003cbr\u003eHBR’s 10 Must Reads on Collaboration\u003cbr\u003eHBR’s 10 Must Reads on Leadership\u003cbr\u003eHBR’s 10 Must Reads on Making Smart Decisions\u003cbr\u003eHBR’s 10 Must Reads on Managing Yourself\u003cbr\u003eHBR’s 10 Must Reads on Strategic Marketing\u003cbr\u003eHBR’s 10 Must Reads on Teams\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Harvard Business Review Press","offers":[{"title":"Default Title","offer_id":47028971897072,"sku":"9781422189856","price":24.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781422189856_p0.jpg?v=1772499089","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781422189856","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}