{"product_id":"9781423608837","title":"98.6 Degrees: The Art of Keeping Your Ass Alive!","description":"\u003ci\u003e\"If you breathe and have a pulse, you NEED this book.\"\u003c\/i\u003e \u003cbr\u003e-Cody Lundin \u003cbr\u003e\u003cbr\u003eCody  Lundin, director of the Aboriginal Living Skills School in Prescott,  Arizona, shares his own brand of wilderness wisdom in this highly  anticipated new book on commonsense, modern survival skills for the  backcountry, the backyard, or the highway. It is the ultimate book on  how to stay alive-based on the principal of keeping the body's core  temperature at a lively 98.6 degrees. In his entertaining and  informative style, Cody stresses that a human can live without food for  weeks, and without water for about three days or so. But if the body's  core temperature dips much below or above the 98.6 degree mark, a person  can literally die within hours. It is a concept that many don't take  seriously or even consider, but knowing what to do to maintain a safe  core temperature when lost in a blizzard or in the desert could save  your life. Lundin delivers the message with wit, rebellious humor, and  plenty of backcountry expertise. \u003cbr\u003e\u003cbr\u003eCody Lundin and his Aboriginal  Living Skills School have been featured in dozens of national and  international media sources, including Dateline NBC, CBS News, USA  Today, The Donny and Marie Show, and CBC Radio One in Canada, as well as  on the cover of Backpacker magazine. When not teaching for his own  school, he is an adjunct faculty member at Yavapai College and a faculty  member at the Ecosa Institute. Cody is the only person in Arizona  licensed to catch fish with his hands, and lives in a passive solar  earth home sixty miles from Prescott, Arizona.","brand":"Smith, Gibbs Publisher","offers":[{"title":"Default Title","offer_id":47154057773296,"sku":"9781423608837","price":17.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781423608837_p0.jpg?v=1769899590","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781423608837","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}