{"product_id":"9781426940804","title":"Persuasive Parables","description":"In \u003ci\u003ePersuasive Parables,\u003c\/i\u003e a former advertising and marketing executive shares inspiring personal anecdotes, homilies from his beloved grandmother, and significant life lessons in order to help sales professionals navigate more easily and productively through today’s challenging world.\u003cp\u003e  Bill Claypoole, the driving force behind the spectacular growth and dynamic reputation of one of West Texas’s largest advertising firms, relies on his forty-plus years of hiring, training, and teaching sales and marketing professionals to provide guidance and wisdom to young professionals who want to build and sustain a successful career. While interspersing his grandmother’s wisdom and his own personal stories throughout, Claypoole offers sales professionals trusted and proven advice on how to\u003c\/p\u003e\u003cul\u003e  \u003cli\u003ewrite a personal mission statement; \u003c\/li\u003e\n\u003cli\u003eset and attain realistic goals; \u003c\/li\u003e\n\u003cli\u003ebecome a persuasive communicator; \u003c\/li\u003e\n\u003cli\u003eincrease productivity; \u003c\/li\u003e\n\u003cli\u003ecreate a professional image; \u003c\/li\u003e\n\u003cli\u003eachieve and retain a prospect’s attention; \u003c\/li\u003e\n\u003cli\u003eimpress an audience with a polished presentation.\u003c\/li\u003e\n\u003c\/ul\u003e  The expert guidance offered in \u003ci\u003ePersuasive Parables\u003c\/i\u003e will help young professionals develop a passion for marketing, salesmanship, and the kind of leadership skills that will help propel their career on a path to achieving unlimited success.","brand":"Trafford Publishing","offers":[{"title":"Default Title","offer_id":47127313776880,"sku":"9781426940804","price":6.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781426940804_p0.jpg?v=1763745588","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781426940804","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}