{"product_id":"9781427297075","title":"Five Stars: The Communication Secrets to Get from Good to Great","description":"\u003cp\u003e\u003cb\u003e“In \u003ci\u003eFive Stars\u003c\/i\u003e, communication coach Carmine Gallo skillfully builds the case that mastering the ancient art of persuasion is the key to thriving in a world of rapid technological change. Developing superior communication skills is no longer an option; it’s fundamental for success. \u003ci\u003eFive Stars\u003c\/i\u003e is an enormously valuable tool for entrepreneurs and leaders in every field.” — Tony Robbins, \u003ci\u003eNew York Times\u003c\/i\u003e #1 bestselling author\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e\u003ci\u003eFive Stars\u003c\/i\u003e teaches listeners how to master the art of persuasion—from the bestselling author of\u003ci\u003e Talk Like Ted\u003c\/i\u003e.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eIdeas don’t sell themselves. As the forces of globalization, automation, and artificial intelligence combine to disrupt every field career, having a good idea isn’t good enough. Mastering the ancient art of persuasion is the key to standing out, getting ahead, and achieving greatness in the modern world. Communication is no longer a “soft” skill—it is the human edge that will make you unstoppable, irresistible, and irreplaceable—earning you that perfect rating, that fifth star.\u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eFive Stars\u003c\/i\u003e, Carmine Gallo, bestselling author of \u003ci\u003eTalk Like TED\u003c\/i\u003e, breaks down how to apply Aristotle’s formula of persuasion to inspire contemporary audiences. As the nature of work changes, and technology carries things across the globe in a moment, communication skills become more valuable—not less. Gallo interviews neuroscientists, economists, historians, billionaires, and business leaders of companies like Google, Nike, and Airbnb to show first-hand how they use their words to captivate your imagination and ignite your dreams.\u003c\/p\u003e\u003cp\u003eIn the knowledge age—the information economy—you are only as valuable as your ideas. \u003ci\u003eFive Stars \u003c\/i\u003eis an audiobook to help listeners bridge the gap between mediocrity and exceptionality, and gain the competitive edge in the age of automation.\u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eFive Stars\u003c\/i\u003e, listeners will also learn: \u003c\/p\u003e\u003cp\u003e-The one skill billionaire Warren Buffett says will raise your value by 50 percent.\u003c\/p\u003e\u003cp\u003e-Why your job might fall into a category where 75 percent or more of your income relies on your ability to sell your idea. \u003c\/p\u003e\u003cp\u003e-How Airbnb’s founders follow a classic 3-part formula shared by successful Hollywood movies.\u003c\/p\u003e\u003cp\u003e-Why you should speak in third-grade language to persuade adult listeners. \u003c\/p\u003e\u003cp\u003e-The one brain hack Steve Jobs, Leonardo da Vinci, and Picasso used to unlock their best ideas.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eMore praise for \u003ci\u003eFive Stars:\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“Having worked at small startups as well as giant tech companies, I've worked with a lot of great people and a small number of really exceptional ones. In \u003ci\u003eFive Stars, \u003c\/i\u003eCarmine Gallo explains why the ability to communicate separates the 10xer. If your great ideas are locked in your head they are useless to you and your team. You have to be able to explain your ideas efficiently and \u003ci\u003epersuasively—\u003c\/i\u003eand, crucially, to be open to persuasion when the ideas aren’t so great after all\u003ci\u003e. \u003c\/i\u003eAnyone who hopes to survive and flourish in today’s economy should read this book and learn.” \u003cb\u003e— \u003c\/b\u003eKim Scott, bestselling author of \u003ci\u003eRadical Candor\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Macmillan Audio","offers":[{"title":"Default Title","offer_id":47045950275824,"sku":"9781427297075","price":39.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781427297075_p0.jpg?v=1763747648","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781427297075","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}