{"product_id":"9781429530088","title":"Wikinomics: How Mass Collaboration Changes Everything","description":"In just the last few years, traditional collaboration—in a meeting room, a conference  call, even a convention center—has been superseded by collaborations on an  astronomical scale.   \u003cp\u003e Today, encyclopedias, jetliners, operating systems, mutual funds, and many other items  are being created by teams numbering in the thousands or even millions. While some  leaders fear the heaving growth of these massive online communities,  Wikinomics proves this fear is folly. Smart firms can harness collective  capability and genius to spur innovation, growth, and success.  \u003c\/p\u003e\u003cp\u003e A brilliant guide to one of the most profound changes of our time, Wikinomics  challenges our most deeply-rooted assumptions about business and will prove  indispensable to anyone who wants to understand competitiveness in the twenty-first  century.  \u003c\/p\u003e\u003cp\u003e Based on a $9 million research project led by bestselling author Don Tapscott,  Wikinomics shows how masses of people can participate in the economy like  never before. They are creating TV news stories, sequencing the human genome,  remixing their favorite music, designing software, finding a cure for disease, editing  school texts, inventing new cosmetics, or even building motorcycles.  You'll read about: \u003c\/p\u003e\u003cp\u003e • Rob McEwen, the Goldcorp, Inc. CEO who used open source tactics and an online  competition to save his company and breathe new life into an old-fashioned  industry.\u003cbr\u003e • Flickr, Second Life, YouTube, and other thriving online communities that transcend  social networking to pioneer a new form of collaborative production.\u003cbr\u003e • Mature companies like Procter \u0026amp; Gamble that cultivate nimble, trust-based  relationships with external collaborators to form vibrant business ecosystems. \u003cbr\u003e \u003cbr\u003e An important look into the future, Wikinomics will be your road map for doing  business in the twenty-first century.  \u003c\/p\u003e\u003cp\u003e  \u003cb\u003eAbout the Authors\u003c\/b\u003e\u003cbr\u003e  Don Tapscott is chief executive of New Paradigm, a think tank and strategy  consulting company he founded in 1992. He is the author of ten books, including the  bestsellers \u003ci\u003eParadigm Shift, The Digital Economy, Growing Up  Digital, The Naked Corporation\u003c\/i\u003e and \u003ci\u003eDigital Capital.\u003c\/i\u003e He teaches at  the Rotman School of Management at the University of Toronto.\u003c\/p\u003e\u003cp\u003e Anthony D. Williams is a research director at New Paradigm. He holds a  master's of research from the London School of Economics where he has been teaching  over the last year.  He leads New Paradigm's work in the areas of innovation and  intellectual property.\u003c\/p\u003e","brand":"Penguin Group (USA) Incorporated","offers":[{"title":"Default Title","offer_id":47124720976112,"sku":"9781429530088","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781429530088_p0.jpg?v=1763746428","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781429530088","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}