{"product_id":"9781429947053","title":"Making Your Point: Communicating Effectively with Audiences of One to One Million","description":"\u003cp\u003eMAKE EVERY WORD COUNT\u003c\/p\u003e\u003cp\u003eWe all need to speak, write and communicate more effectively. Dave Bartlett shares his decades of experience as a communications strategist in an accessible, easy-to-apply guide to help anybody—students, business people, public speakers, or politicians—improve their speaking and presenting skills. The tricks are as old as Aristotle and as new as \u003ci\u003eThe Daily Show\u003c\/i\u003e: Know how to appeal to each specific audience through research and thoughtful planning, and then use appropriate content and style to deliver a memorable message. Bartlett's advice is common sense backed by dozens of real-world examples.\u003c\/p\u003e\u003cp\u003eLearn:\u003cbr\u003e-How to devise a simple strategic goal for every interview, meeting, or speech\u003cbr\u003e-How to deliver your message in a way that will appeal to your audience\u003cbr\u003e-How to make your messages positive, concrete, and empathetic\u003cbr\u003e-How to use blogs, podcasts, and Web sites like YouTube to promote your message\u003cbr\u003e-How to reach even the largest audiences one person at a time\u003c\/p\u003e","brand":"St. Martin's Press","offers":[{"title":"Default Title","offer_id":47122483577072,"sku":"9781429947053","price":7.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781429947053_p0.jpg?v=1763747463","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781429947053","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}