{"product_id":"9781429974271","title":"Game Plan: The Insider's Guide to Breaking In and Succeeding in the Computer and Video Game Business","description":"\u003cp\u003eThe $20 billion computer and video gaming business is the fastest-growing entertainment medium in the world---on track to surpass both the movie and record businesses. More than 200 million computer and video games are sold to the 140 million gamers in America every year. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eGame Plan: The Insiders Guide to Breaking In and Succeeding in the Computer and Video Game Business\u003c\/i\u003e is the first book that clearly explains how to get a foot in the door to this incredibly dynamic and exciting field.\u003c\/p\u003e\u003cp\u003eThis essential guide includes everything job seekers need to know about:\u003c\/p\u003e\u003cp\u003e-How the computer and video game business really works\u003cbr\u003e-How to break into the industry\u003cbr\u003e-How to get your dream game made\u003cbr\u003e-The many different jobs in the field\u003cbr\u003e-Surviving and thriving in the marketplace\u003c\/p\u003e\u003cp\u003eThree top game veterans provide all the information readers need to begin their search: Alan Gershenfeld, former senior vice-president of Activision Studios, Mark Loparco, one of the industry's top edutainment producers, and Cecilia Barajas, an acclaimed game producer\/ director and a design consultant on hundreds of games. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eGame Plan\u003c\/i\u003e also features expert advice by top gamemakers from such leading game publishers and developers as Electronic Arts, Activision, Microsoft, Midway, LucasArts, and THQ.\u003c\/p\u003e\u003cp\u003eNo matter what your background or job qualifications are, \u003ci\u003eGame Plan \u003c\/i\u003ewill help you to decide which area of the video and computer game business appeals to you the most, and how to attain your goals of working in the industry.\u003c\/p\u003e\u003cp\u003eFor anyone who's ever dreamed of one day making a game, or is simply curious if this is the field to go into---this book is a must-read.\u003c\/p\u003e","brand":"St. Martin's Press","offers":[{"title":"Default Title","offer_id":47154124128496,"sku":"9781429974271","price":7.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781429974271_p0.jpg?v=1769903340","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781429974271","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}