{"product_id":"9781429985574","title":"Being Strategic: Plan for Success; Out-think Your Competitors; Stay Ahead of Change","description":"\u003cp\u003eSTRATEGY? TACTICS? CONFUSED?\u003c\/p\u003e\u003cp\u003eHow many times have you sat in a meeting and heard someone use the word \"strategic?\" \u003c\/p\u003e\u003cp\u003eAs in: \"We're not being very strategic about X.\" or \"We need a strategic plan for project Y.\"  And, if your organization is like most, everyone in the meeting nods wisely, the meeting drones on, people endlessly debate how to approach the situation at hand, with – generally – no one the wiser as to what \"strategic\" really means.  \u003c\/p\u003e\u003cp\u003eNext time, respond: \"Being strategic means consistently making those core directional choices that will best move us toward our hoped-for future. Is this what we're doing?\" \u003c\/p\u003e\u003cp\u003eEverybody talks about strategy, but there is a big gap between discussing strategy, defining strategy and actually being strategic -- so you can accomplish something.\u003c\/p\u003e\u003cp\u003eThis book helps you approach business—and life—strategically, explaining what strategy is, why it's important, and how to do it. \u003ci\u003eBeing Strategic\u003c\/i\u003e offers you a step-by-step model and skills for strategic thought and action that are broadly applicable and thoroughly practical: \u003c\/p\u003e\u003cp\u003e•           First, get clear about the problem you're trying to solve \u003c\/p\u003e\u003cp\u003e•           Then, figure out where you're starting from \u003c\/p\u003e\u003cp\u003e•           Now, imagine your \"castle on the hill,\" the future you want to create. \u003c\/p\u003e\u003cp\u003e•           Identify the \"trolls under the bridge\"; the obstacles in your path \u003c\/p\u003e\u003cp\u003e•           Next, outline the path to the castle: your core strategies and the tactics for implementing them. \u003c\/p\u003e\u003cp\u003e•           Re-evaluate your strategy and your tactics as conditions change \u003c\/p\u003e\u003cp\u003eFramed around the story of 13th-century Welsh nobles building an actual castle, and weaving in dozens of real-life examples from her practice, which has helped restaurateur Danny Meyer and many others, noted consultant Erika Andersen offers a complete course in turning around a business, or a life.\u003c\/p\u003e","brand":"St. Martin's Publishing Group","offers":[{"title":"Default Title","offer_id":47124726415600,"sku":"9781429985574","price":11.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781429985574_p0.jpg?v=1769903622","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781429985574","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}