{"product_id":"9781429997621","title":"Thinking Points: Communicating Our American Values and Vision","description":"\u003cp\u003eTwo years ago George Lakoff published the bestselling \u003ci\u003eDon't Think of an Elephant!\u003c\/i\u003e Its account of the conservative monopoly on effective framing touched off a national discussion about political language. It also gave rise to a chorus of pleas for more:\u003c\/p\u003e\u003cp\u003e* What is the progressive vision of America; \u003cbr\u003e* Why progressive values are America's values; \u003cbr\u003e* How frames are necessary to serve the truth; \u003cbr\u003e* Why sloganeering alone doesn't work; \u003cbr\u003e* How progressives trap themselves and how they can escape those traps; and \u003cbr\u003e* How political arguments and narratives can be put together to counter the Right. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eThinking Points\u003c\/i\u003e satisfies that call with a bold, concise, and systematic explanation of how conservatives think and use language--and how progressives can fight back . Lakoff and the Rockridge Institute offer a new understanding of the so-called political center and explain why the most effective way to appeal to those who identify themselves as moderates or conservatives is to remain true to progressive values. \u003c\/p\u003e\u003cp\u003eThis book is essential reading for anyone who wants to participate in shaping an America that serves the common good.\u003c\/p\u003e","brand":"Farrar, Straus and Giroux","offers":[{"title":"Default Title","offer_id":47107087663344,"sku":"9781429997621","price":9.23,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781429997621_p0.jpg?v=1769904091","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781429997621","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}