{"product_id":"9781430201434","title":"Eric Sink on the Business of Software","description":"\u003cp\u003e\u003ci\u003eEric Sink on the Business of Software\u003c\/i\u003e is a selection of the best and most popular essays from the author's website. This insightful collection of essays explore the business concerns that programmers face during the course of their careers—particularly those programmers who are small independent software vendors.\u003c\/p\u003e  \u003cp\u003eSink also covers issues like starting your own business, and then performing the hiring, marketing, and finances in a style that programmers understand, sprinkled with a touch of humor.\u003c\/p\u003e  Table of Contents\u003col\u003e   \u003cli\u003eWhat Is a Small ISV? \u003c\/li\u003e   \u003cli\u003eWhining by a Barrel of Rocks \u003c\/li\u003e   \u003cli\u003eStarting Your Own Company \u003c\/li\u003e   \u003cli\u003eFinance for Geeks \u003c\/li\u003e   \u003cli\u003eExploring Micro-ISVs \u003c\/li\u003e   \u003cli\u003eFirst Report from My Micro-ISV \u003c\/li\u003e   \u003cli\u003eMake More Mistakes \u003c\/li\u003e   \u003cli\u003eSmall ISVs: You Need Developers, Not Programmers \u003c\/li\u003e   \u003cli\u003eGeeks Rule and MBAs Drool \u003c\/li\u003e   \u003cli\u003eHazards of Hiring \u003c\/li\u003e   \u003cli\u003eGreat Hacker != Great Hire \u003c\/li\u003e   \u003cli\u003eMy Comments on “Hitting the High Notes” \u003c\/li\u003e   \u003cli\u003eCareer Calculus \u003c\/li\u003e   \u003cli\u003eFinding a Product Idea for Your Micro-ISV \u003c\/li\u003e   \u003cli\u003eMarketing Is Not a Post-processing Step \u003c\/li\u003e   \u003cli\u003eChoose Your Competition \u003c\/li\u003e   \u003cli\u003eAct Your Age \u003c\/li\u003e   \u003cli\u003eGeek Gauntlets \u003c\/li\u003e   \u003cli\u003eBe Careful Where You Build \u003c\/li\u003e   \u003cli\u003eThe Game Is Afoot \u003c\/li\u003e   \u003cli\u003eGoing to a Trade Show \u003c\/li\u003e   \u003cli\u003eMagazine Advertising Guide for Small ISVs \u003c\/li\u003e   \u003cli\u003eTenets of Transparency \u003c\/li\u003e   \u003cli\u003eProduct Pricing Primer \u003c\/li\u003e   \u003cli\u003eClosing the Gap, Part 1 \u003c\/li\u003e   \u003cli\u003eClosing the Gap, Part 2 \u003c\/li\u003e  \u003c\/ol\u003e","brand":"Apress","offers":[{"title":"Default Title","offer_id":47124729430256,"sku":"9781430201434","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781430201434_p0.jpg?v=1763749705","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781430201434","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}