{"product_id":"9781430219866","title":"The Web Startup Success Guide","description":"\u003cp\u003eIf there’s a software startup company in your developer heart, this is the book that will make it happen.\u003c\/p\u003e \u003cp\u003e\u003cem\u003eThe Web Startup Success Guide\u003c\/em\u003e is your one-stop shop for all of the answers you need today to build a successful web startup in these challenging economic times. It covers everything from making the strategic platform decisions as to what kind of software to build, to understanding and winning the Angel and venture capital funding game, to the modern tools, apps and services that can cut months off development and marketing cycles, to how startups today are using social networks like Twitter and Facebook to create real excitement and connect to real customers.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eBob Walsh\u003c\/strong\u003e, author of the landmark \u003cem\u003eMicro-ISV: From Vision to Reality\u003c\/em\u003e, digs deep into the definition, financing, community–building, platform options, and productivity challenges of building a successful and profitable web application today.\u003c\/p\u003e What you’ll learn\u003cul\u003e  \u003cli\u003eHow to define the value your web app will deliver to its users \u003c\/li\u003e  \u003cli\u003eEvangelizing your startup via social media—from Twitter to Facebook, from YouTube to your own social network \u003c\/li\u003e  \u003cli\u003eWhich web app pricing strategies work, and which don’t \u003c\/li\u003e  \u003cli\u003eWhat alternatives to traditional business structures will let you launch and run your startup without all the legal mumbo–jumbo \u003c\/li\u003e  \u003cli\u003eWhat services and web apps exist today to help your startup succeed \u003c\/li\u003e  \u003cli\u003eHow to get meaningful online press for your web app \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003ePlus, interviews with \u003cstrong\u003eDavid Allen\u003c\/strong\u003e (Getting Things Done), \u003cstrong\u003eRafe Needleman\u003c\/strong\u003e (CNET), \u003cstrong\u003eMarshall Kirkpatrick \u003c\/strong\u003e(ReadWriteWeb), \u003cstrong\u003eGuy Kawasaki\u003c\/strong\u003e (Garage Technology Ventures), \u003cstrong\u003eDharmesh Shah\u003c\/strong\u003e (OnStartups, HubSpot), \u003cstrong\u003eJoel Spolsky \u003c\/strong\u003e(Fog Creek Software),\u003cstrong\u003e Eric Sink\u003c\/strong\u003e (SourceGear), \u003cstrong\u003ePamela Slim\u003c\/strong\u003e (Escape from Cubicle Nation), and 40 others whose advice can help your startup succeed.\u003c\/p\u003e Who this book is for      \u003cp\u003e     If you are a software developer (web, desktop, or mobile—it doesn’t matter) who wants to create successful, revenue–producing web businesses, \u003cem\u003eThe Web Startup Success Guide\u003c\/em\u003e is for you. And if you’re just curious about how someone goes about creating an online business from the ground up, this book is an excellent choice.       \u003c\/p\u003e     Table of Contents\u003col\u003e  \u003cli\u003eIntroduction: What Was Is Not What Is\u003c\/li\u003e  \u003cli\u003eValue Is the Core of Your Startup\u003c\/li\u003e  \u003cli\u003eSo Many Platforms, So Many Options\u003c\/li\u003e  \u003cli\u003eTools and Groups for Startups\u003c\/li\u003e  \u003cli\u003eMoney: Raise, Manage, Make\u003c\/li\u003e  \u003cli\u003eSocial Media and Your Startup\u003c\/li\u003e  \u003cli\u003eClarity Matters\u003c\/li\u003e  \u003cli\u003eGetting It Done\u003c\/li\u003e  \u003cli\u003eSix Wise People\u003c\/li\u003e  \u003cli\u003eWhat's Next?\u003c\/li\u003e \u003c\/ol\u003e","brand":"Apress","offers":[{"title":"Default Title","offer_id":47122591908080,"sku":"9781430219866","price":23.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781430219866_p0.jpg?v=1763750709","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781430219866","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}