{"product_id":"9781430233527","title":"Gamers at Work: Stories Behind the Games People Play","description":"\u003cp\u003e    \"Gamers at Work is a critical resource for new and experienced business leaders—for anyone who feels unprepared for the demanding and seemingly insurmountable trials ahead of them.\" —\u003cstrong\u003ePeter Molyneux OBE, founder, Lionhead Studios \u003cp\u003e\u003c\/p\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003c\/strong\u003e \u003c\/p\u003e\u003cp\u003e\"Gamers at Work explores every imaginable subtlety of the video-game industry through the fascinating stories of those who took the risks and reaped the rewards.\" —\u003cstrong\u003eHal Halpin, president, Entertainment Consumers Association\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\"This is the sort of book that can tear the most hardcore gamers away from their PCs, Macs, or consoles for a few hours of rewarding reading.\" —\u003cstrong\u003eNorth County Times\u003c\/strong\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\"Gamers at Work is truly an invaluable resource that's well worth adding to your personal library.\" —\u003cstrong\u003eWii Love It\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThere are few companies in the video-game industry that have withstood the test of time; most startups exit as quickly as they enter. In \u003cem\u003eGamers at Work: Stories Behind the Games People Play\u003c\/em\u003e, the countless challenges of building successful video-game developers and publishers in this unstable industry are explored through interviews containing entertaining stories, humorous anecdotes, and lessons learned the hard way. \u003cem\u003e\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003e\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eGamers at Work\u003c\/em\u003e presents an inside look at how 18 industry leaders play the odds, seize opportunities, and transform small businesses into great businesses. Here, in \u003cem\u003eGamers at Work\u003c\/em\u003e, you will find their stories replete with their personal struggles, corporate intrigue, and insights into strategy, leadership, and management.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eGamers at Work\u003c\/em\u003e:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eExplores the formation of entertainment software companies from the perspectives of successful founders who played the odds \u003c\/li\u003e\n\u003cli\u003eProvides insight into why experienced professionals sacrifice the comfort of gainful employment for the uncertainty and risk of the startup \u003c\/li\u003e\n\u003cli\u003eShares the experiences and lessons that shape the lives, decisions, and struggles of entrepreneurs in this volatile business\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eAs an added bonus, check out \u003cem\u003eOnline Game Pioneers at Work\u003c\/em\u003e, published in 2015, for even more incredible stories from leaders in the mobile space.\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eFeatured Entrepreneurs: \u003c\/em\u003e \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e Trip Hawkins, \u003cstrong\u003eElectronic Arts\u003c\/strong\u003e (Madden NFL) \u003c\/li\u003e\n\u003cli\u003e Nolan Bushnell, \u003cstrong\u003eAtari \u003c\/strong\u003e(Pong) \u003c\/li\u003e\n\u003cli\u003e Wild Bill Stealey, \u003cstrong\u003eMicroProse Software\u003c\/strong\u003e (Sid Meier's Civilization) \u003c\/li\u003e\n\u003cli\u003e Tony Goodman, \u003cstrong\u003eEnsemble Studios\u003c\/strong\u003e (Age of Empires) \u003c\/li\u003e\n\u003cli\u003e Feargus Urquhart, \u003cstrong\u003eObsidian Entertainment\u003c\/strong\u003e (Star Wars: Knights of the Old Republic II) \u003c\/li\u003e\n\u003cli\u003e Tim Cain, \u003cstrong\u003eTroika Games\u003c\/strong\u003e (Arcanum, Vampire: the Masquerade—Bloodlines) \u003c\/li\u003e\n\u003cli\u003e Warren Spector, \u003cstrong\u003eJunction Point Studios\u003c\/strong\u003e (Disney Epic Mickey) \u003c\/li\u003e\n\u003cli\u003e Doug \u0026amp; Gary Carlston, \u003cstrong\u003eBroderbund Software\u003c\/strong\u003e (Prince of Persia, Carmen Sandiego) \u003c\/li\u003e\n\u003cli\u003e Don Daglow, \u003cstrong\u003eStormfront Studios\u003c\/strong\u003e (Neverwinter Nights, Tony La Russa Baseball) \u003c\/li\u003e\n\u003cli\u003e John Smedley, \u003cstrong\u003eVerant Interactive\u003c\/strong\u003e (EverQuest, PlanetSide) \u003c\/li\u003e\n\u003cli\u003e Ken Williams, \u003cstrong\u003eSierra On-Line\u003c\/strong\u003e (King's Quest, Leisure Suit Larry) \u003c\/li\u003e\n\u003cli\u003e Lorne Lanning, \u003cstrong\u003eOddworld Inhabitants\u003c\/strong\u003e (Oddworld) \u003c\/li\u003e\n\u003cli\u003e Chris Ulm, \u003cstrong\u003eAppy Entertainment\u003c\/strong\u003e (FaceFighter, Trucks \u0026amp; Skulls) \u003c\/li\u003e\n\u003cli\u003e Tobi Saulnier, \u003cstrong\u003e1st Playable\u003c\/strong\u003e (Kung Zhu, Yogi Bear) \u003c\/li\u003e\n\u003cli\u003e Christopher Weaver, \u003cstrong\u003eBethesda Softworks\u003c\/strong\u003e (The Elder Scrolls) \u003c\/li\u003e\n\u003cli\u003e Jason Rubin, \u003cstrong\u003eNaughty Dog\u003c\/strong\u003e (Crash Bandicoot, Uncharted) \u003c\/li\u003e\n\u003cli\u003e Ted Price, \u003cstrong\u003eInsomniac Games\u003c\/strong\u003e (Spyro, Resistance)  \u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eOther books in the Apress At Work Series: \u003c\/em\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cem\u003eCoders at Work, \u003c\/em\u003eSeibel, 978-1-4302-1948-4 \u003cem\u003e\u003c\/em\u003e\u003cp\u003e\u003cem\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cem\u003eVenture Capitalists at Work, \u003c\/em\u003eShah \u0026amp; Shah, 978-1-4302-3837-9 \u003cem\u003e\u003c\/em\u003e\u003cp\u003e\u003cem\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cem\u003eCIOs at Work, \u003c\/em\u003eYourdon, 978-1-4302-3554-5 \u003cem\u003e\u003c\/em\u003e\u003cp\u003e\u003cem\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cem\u003eCTOs at Work, \u003c\/em\u003eDonaldson, Seigel, \u0026amp; Donaldson, 978-1-4302-3593-4 \u003cem\u003e\u003c\/em\u003e\u003cp\u003e\u003cem\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cem\u003eFounders at Work, \u003c\/em\u003eLivingston, 978-1-4302-1078-8 \u003cem\u003e\u003c\/em\u003e\u003cp\u003e\u003cem\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cem\u003eEuropean Founders at Work, \u003c\/em\u003eSantos, 978-1-4302-3906-2 \u003cem\u003e\u003c\/em\u003e\u003cp\u003e\u003cem\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cem\u003eWomen Leaders at Work, \u003c\/em\u003eGhaffari, 978-1-4302-3729-7\u003cem\u003e\u003c\/em\u003e\u003cp\u003e\u003cem\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cem\u003eAdvertisers at Work\u003c\/em\u003e, Tuten, 978-1-4302-3828-7 \u003c\/li\u003e\n\u003c\/ul\u003e         What you’ll learn   \u003cul\u003e  \u003cli\u003eHow to lead and execute strategy as an entrepreneur \u003c\/li\u003e  \u003cli\u003eAbout developing meaningful, long-term business relationships \u003c\/li\u003e  \u003cli\u003eRecognize strategic opportunities and threats \u003c\/li\u003e  \u003cli\u003eHow and when to take the next step without compromising principles \u003c\/li\u003e  \u003cli\u003eAbout balancing dreams with practical considerations \u003c\/li\u003e  \u003cli\u003eTo avoid the pitfalls that can trigger disaster \u003c\/li\u003e  \u003cli\u003eTo learn from mistakes and make informed course corrections \u003c\/li\u003e  \u003c\/ul\u003e  \u003cp\u003e \u003c\/p\u003e  Who this book is for      \u003cp\u003e     \u003c\/p\u003e\u003cul\u003e  \u003cli\u003eSoftware professionals or managers, usually working in the video games industry \u003c\/li\u003e  \u003cli\u003eGame developers interested in starting an independent studio \u003c\/li\u003e  \u003cli\u003eGamers who are interested in the history of games and game studios \u003c\/li\u003e  \u003c\/ul\u003e             Table of Contents1. Trip Hawkins — Electronic Arts, 3DO, Digital Chocolate \u003cp\u003e  2.  Nolan Bushnell — Atari \u003c\/p\u003e\u003cp\u003e  3.  Wild Bill Stealey — MicroProse Software \u003c\/p\u003e\u003cp\u003e  4.  Tony Goodman — Ensemble Studios \u003c\/p\u003e\u003cp\u003e  5.  Feargus Urquhart — Obsidian Entertainment \u003c\/p\u003e\u003cp\u003e  6.  Tim Cain — Troika Games \u003c\/p\u003e\u003cp\u003e  7.  Warren Spector — Junction Point Studios \u003c\/p\u003e\u003cp\u003e  8.  Doug \u0026amp; Gary Carlston — Broderbund Software \u003c\/p\u003e\u003cp\u003e  9.  Don Daglow — Stormfront Studios \u003c\/p\u003e\u003cp\u003e  10.  John Smedley — Verant Interactive \u003c\/p\u003e\u003cp\u003e  11.  Ken Williams — Sierra On-Line \u003c\/p\u003e\u003cp\u003e  12.  Lorne Lanning — Oddworld Inhabitants \u003c\/p\u003e\u003cp\u003e  13.  Chris Ulm — Malibu Comics, High Moon Studios, Appy Entertainment \u003c\/p\u003e\u003cp\u003e  14.  Tobi Saulnier — 1st Playable Productions \u003c\/p\u003e\u003cp\u003e  15.  Christopher Weaver — Bethesda Softworks \u003c\/p\u003e\u003cp\u003e  16.  Jason Rubin — Naughty Dog \u003c\/p\u003e\u003cp\u003e  17.  Ted  Price — Insomniac Games \u003c\/p\u003e\u003cp\u003e  \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Apress","offers":[{"title":"Default Title","offer_id":47107019342064,"sku":"9781430233527","price":20.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781430233527_p0.jpg?v=1763753317","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781430233527","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}