{"product_id":"9781430235910","title":"CRM Fundamentals","description":"\u003cp\u003e    \u003cem\u003eCRM Fundamentals\u003c\/em\u003e is a critical and comprehensive resource for executives and project leaders tasked with managing customer relationship management (CRM) initiatives. It provides an introduction to CRM and how it delivers value to organizations, and describes the process to build and execute a CRM roadmap successfully—including identifying goals, lining up the right people, planning projects, choosing software packages and consultants, managing the initial CRM implementation, and maintaining and evolving the program over time.   \u003c\/p\u003e\u003cp\u003e  \u003c\/p\u003e\u003cp\u003e  Written by  senior CRM consultants, \u003cem\u003eCRM Fundamentals\u003c\/em\u003e includes plenty of detailed, useful advice to help you get the most value from your CRM investments and to avoid common pitfalls associated with CRM.        \u003c\/p\u003e    What you’ll learn\u003cul\u003e   \u003cli\u003eThe real issues surrounding implementation of CRM \u003c\/li\u003e   \u003cli\u003eProcesses, procedures and planning to make it work and on time \u003c\/li\u003e   \u003cli\u003eAn agile approach to creating a working CRM system \u003c\/li\u003e   \u003cli\u003eSoftware and hardware suggestions for all levels of CRM implementation \u003c\/li\u003e  \u003c\/ul\u003e  \u003cp\u003eBased on years of implementing CRM systems, the authors know the keys to success, the issues that can create problems and the steps needed to ensure the success of the project.\u003c\/p\u003e  Who this book is for      \u003cp\u003e     This book is perfect for executives interested in launching a new CRM program or managing and evolving an existing one. \u003cem\u003eCRM Fundamentals \u003c\/em\u003ewill also benefit project managers leading CRM system selection or implementation projects.         \u003c\/p\u003e     Table of Contents\u003col\u003e   \u003cli\u003eIntroduction \u003c\/li\u003e   \u003cli\u003eComponents of CRM Success \u003c\/li\u003e   \u003cli\u003eBuilding a CRM Roadmap \u003c\/li\u003e   \u003cli\u003eEvaluating Software and Consultants  \u003c\/li\u003e   \u003cli\u003ePlanning the Initial CRM Implementation \u003c\/li\u003e   \u003cli\u003eExecuting the Initial CRM Implementation  \u003c\/li\u003e   \u003cli\u003eMaintaining and Evolving CRM \u003c\/li\u003e  \u003c\/ol\u003e","brand":"Apress","offers":[{"title":"Default Title","offer_id":47141778948336,"sku":"9781430235910","price":35.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781430235910_p0.jpg?v=1763750838","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781430235910","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}