{"product_id":"9781430236788","title":"Soft Landing: Airline Industry Strategy, Service, and Safety","description":"\u003cp\u003e\u003cem\u003eSoft Landing: Airline Industry Strategy, Service, and Safety\u003c\/em\u003e covers the immediate past, present, and future of the airline industry and its effects on consumers and the economy. \u003c\/p\u003e\u003cp\u003e  \u003c\/p\u003e\u003cp\u003e  Aviation receives a disproportionate amount of news coverage in the popular press—not to mention chatter at cocktail parties and workplaces around the world. And why not? Aviation represents a sector of the U.S economy, for example, exceeded in size only by the real estate, healthcare, and automotive industries. Furthermore, hundreds of millions of people fly each year, including 80 million Americans. \u003c\/p\u003e\u003cp\u003e  \u003c\/p\u003e\u003cp\u003e  So we all have airline stories—experiencing a delay and losing a business deal, spending a night or three in the airport, dealing with ornery airline personnel, losing money on airline stocks, or being involved in a near miss. (Or, as George Carlin more accurately put it, a “near hit.”) \u003c\/p\u003e\u003cp\u003e  \u003c\/p\u003e\u003cp\u003e  But things might be on the upswing. Knocked to its knees by 9\/11 and a decade of falling revenue and rising losses, the industry’s “flying cheap” strategy and organizational efficiencies based partly on outsourcing have appear to have helped passengers and profitability return. As this book explains, we can look forward to better technology and infrastructure, speedier—and easier—travel, more effective and less invasive security measures, and more jobs in the air and on the ground.\u003c\/p\u003e\u003cp\u003e  \u003c\/p\u003e\u003cp\u003e  Turbulence is always a possibility. Rising fuel costs, economic uncertainty, and future terror attacks could cause tumult once again. Plus, airline companies intend to charge us extra for everything from the weight of our own bodies to use of the bathroom. But as the industry has discovered, we’ll put up with that—and more—if we can make it to our destinations with bags intact and a smaller dent in our wallets.\u003c\/p\u003e\u003cp\u003e  \u003c\/p\u003e\u003cp\u003e  \u003cem\u003eSoft Landing\u003c\/em\u003e will:\u003c\/p\u003e  \u003cul\u003e   \u003cli\u003eSort out the promise and perils facing the airlines \u003c\/li\u003e   \u003cli\u003eAnalyze and articulate the potential impact of changes in the aviation industry on passengers, airports, governments, the global economy, and the airlines themselves \u003c\/li\u003e   \u003cli\u003eGive airline passengers worldwide an idea of what’s ahead when it comes to airline service, security, and technology \u003c\/li\u003e  \u003c\/ul\u003e  What you’ll learn\u003cul\u003e   \u003cli\u003eHow the airline industry has become the world’s greatest “loss leader”      \u003c\/li\u003e   \u003cli\u003eWhat globalization does and does not mean for the industry                \u003c\/li\u003e   \u003cli\u003eHow terrorists will become more innovative in continued attempts to destroy airplanes and airports \u003c\/li\u003e   \u003cli\u003eHow technology and new, innovative aircraft will make flying easier, faster, and more fun \u003c\/li\u003e   \u003cli\u003eHow aviation security will evolve \u003c\/li\u003e   \u003cli\u003eWhat the consolidation of major carriers means for consumers \u003c\/li\u003e   \u003cli\u003eWhy airline employee unions in the U.S. will not survive in their present form \u003c\/li\u003e   \u003cli\u003eWhat air travel will be like in the future \u003c\/li\u003e   \u003cli\u003eWhy air travel is exponentially cheaper than at any other time in history and what the “flying cheap” strategy means \u003c\/li\u003e  \u003c\/ul\u003e  Who this book is for      \u003cp\u003e     The millions of people currently employed by some facet of the airline industry (2 million in the U.S. alone), not to mention the hundreds of millions of people worldwide who fly each year. This book will also interest investors still trying to make money on airline stocks after all these years, government officials pondering economic development or bond issues for airports, security officials and entrepreneurs whose livelihoods are tied to aviation, travel agents, manufacturers, and many others.         \u003c\/p\u003e     Table of Contents\u003col\u003e   \u003cli\u003eSoft Landing? You Cannot Be Serious \u003c\/li\u003e   \u003cli\u003eThe World's Greatest Loss Leader \u003c\/li\u003e   \u003cli\u003eA Billion New Passengers: The Globalization Paradox \u003c\/li\u003e   \u003cli\u003eFlying Cheap, Part One: Passengers Pile In \u003c\/li\u003e   \u003cli\u003eFlying Cheap, Part Two: The Outsourcing Compulsion \u003c\/li\u003e   \u003cli\u003eThe Collapse of Federal Oversight and the Birth of the TSA \u003c\/li\u003e   \u003cli\u003eTouching Your “Junk” and Viewing Your Cavity \u003c\/li\u003e   \u003cli\u003eTurbulence Ahead for Airline Unions and High-Paying Jobs \u003c\/li\u003e   \u003cli\u003eThe Future Is Now: The Planes of Tomorrow \u003c\/li\u003e   \u003cli\u003eInfrastructure Spiffed? Future Airports, Air Traffic Control, and Cargo Handling \u003c\/li\u003e   \u003cli\u003eFlying in Our Future \u003c\/li\u003e   \u003cli\u003eAppendix A: GAO Report on Aviation Security \u003c\/li\u003e  \u003c\/ol\u003e","brand":"Apress","offers":[{"title":"Default Title","offer_id":47141779439856,"sku":"9781430236788","price":17.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781430236788_p0.jpg?v=1763749769","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781430236788","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}