{"product_id":"9781430238805","title":"iOS Wow Factor: UX Design Techniques for iPhone and iPad","description":"\u003cp\u003e    With the millions of apps in the crowded Apple iTunes App Store, it can be difficult to get your apps noticed. How can you make your app stand out from the crowd and get it the reviews it deserves? \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e \u003cem\u003eiOS Wow Factor\u003c\/em\u003e shows you how to get noticed! It explains how to go beyond the basics and where to \"break the rules\" to give your users a \"wow\" experience! You'll learn to use standard controls, as well as to create non-standard controls and high-impact custom interactions to realize truly compelling app designs.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e Get grounded in Apple's Human Interface Guidelines (HIG) so that you can appreciate all its wisdom. From that excellent foundation, move beyond the HIG and learn how to ensure that all your apps have that \"wow\" factor. Learn all about user experience (UX) design techniques, with and beyond Apple's HIG, and how to move your apps out of mundane design and into innovative user experiences. Examine the characteristics and constraints of the iOS platform and how to leverage its strengths to maximum effect in your apps. \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e \u003cem\u003eiOS Wow Factor\u003c\/em\u003e explains what makes a successful mobile app design, and how to apply those principles of success to your own apps. Once you get the \u003cem\u003eiOS Wow Factor\u003c\/em\u003e into your apps, you can watch your app adoption rate increase and gain the traction it needs to succeed and earn a profit in the Apple iTunes App Store.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e Find out everything you'll need to \"wow\" your future customers!      \u003c\/p\u003e    What you’ll learn\u003cul\u003e  \u003cli\u003eThe purpose and uses of the Apple iOS Human Interface Guidelines (HIG), and what it means to you as an app designer or developer \u003c\/li\u003e  \u003cli\u003eHow to move beyond the recommendations and guidelines of HIG and considerations for creating a successful app \u003c\/li\u003e  \u003cli\u003eTechniques and methods for creating compelling apps that are easy to use, entertaining and noticeable in a crowded marketplace \u003c\/li\u003e  \u003cli\u003eHow to design for a capacitive touchscreen \u003c\/li\u003e  \u003cli\u003eInteraction design best practices \u003c\/li\u003e  \u003cli\u003eHow to create a successful mobile app and user experience (UX) \u003c\/li\u003e \u003c\/ul\u003e Who this book is for      \u003cp\u003e     Anyone looking to move beyond the basics of iOS application design to create an application with a \"wow\" factor!       \u003c\/p\u003e     Table of Contents\u003col\u003e  \u003cli\u003ePutting the iOS Human Interface Guidelines in Context \u003c\/li\u003e  \u003cli\u003eDeconstructing the iOS User Experience \u003c\/li\u003e  \u003cli\u003eUser Experience Differentiation and Strategy \u003c\/li\u003e  \u003cli\u003eThe Killer App\u003c\/li\u003e  \u003cli\u003eLeveraging iOS Capability for Optimal User Experience \u003c\/li\u003e  \u003cli\u003eInteraction Modeling and Creation of Novel Concepts \u003c\/li\u003e  \u003cli\u003eControl Mapping and Touchscreen Ergonomics \u003c\/li\u003e  \u003cli\u003eEase of Use and Feature Automation\u003c\/li\u003e \u003c\/ol\u003e","brand":"Apress","offers":[{"title":"Default Title","offer_id":47124592361712,"sku":"9781430238805","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781430238805_p0.jpg?v=1763751096","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781430238805","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}