{"product_id":"9781430239017","title":"Effective Frontline Fundraising: A Guide for Nonprofits, Political Candidates, and Advocacy Groups","description":"\u003cp\u003eToday, nearly every charitable nonprofit, advocacy group, professional group, and politician relies on the philanthropy of others. Whether it’s a private college, a hospital or museum, a lobbying group, or a local, low-budget food shelf, operational and marketing costs and capital investments are often largely underwritten through the generous support of donors. Nonprofits need some people to write $25 checks on a regular basis, and they need others to make six-figure pledges. The bad news: Since the economic collapse of 2008, getting people to part with precious dollars has become ever more difficult. The good news is that people are still inclined to be generous to organizations, causes, and candidates they believe in. \u003cem\u003eEffective Frontline Fundraising\u003c\/em\u003e provides the information you'll need to set up and manage an effective development team capable of consistently raising gifts, both large and small.\u003c\/p\u003e\u003cp\u003e  \u003c\/p\u003e\u003cp\u003e  \u003cem\u003eEffective Frontline Fundraising\u003c\/em\u003e will not only teach those skills for getting the gift you want in the short run, but it will also show how to build a meaningful, long-lasting relationship between your organization and your donor base. This book: \u003c\/p\u003e  \u003cul\u003e   \u003cli\u003eShows how to keep that organizational lifeblood—cash—running through your vital operations \u003c\/li\u003e   \u003cli\u003eExplains how to create a firm foundation from which to solicit funds \u003c\/li\u003e   \u003cli\u003eProvides examples of successful and unsuccessful fundraising messages and plans \u003c\/li\u003e   \u003cli\u003eTeaches you how to ask confidently for gifts from $25 to $1,000,000 ... or more! \u003c\/li\u003e  \u003c\/ul\u003e  What you’ll learnYou will learn to:  \u003cul\u003e   \u003cli\u003eRecruit a rock-solid development team \u003c\/li\u003e   \u003cli\u003eDevise and implement an annual fundraising plan \u003c\/li\u003e   \u003cli\u003eCraft a motivating fundraising message \u003c\/li\u003e   \u003cli\u003eTime your solicitations to maximize return \u003c\/li\u003e   \u003cli\u003eMaintain positive relationships with your donor base \u003c\/li\u003e   \u003cli\u003eGain an understanding of the gift cycle \u003c\/li\u003e   \u003cli\u003eLeverage volunteers, events, and other development resources and opportunities \u003c\/li\u003e   \u003cli\u003eBuild the confidence to make the “big ask” for major gifts \u003c\/li\u003e  \u003c\/ul\u003e  Who this book is for      \u003cp\u003e     \u003cem\u003eEffective Frontline Fundraising\u003c\/em\u003e is geared toward small to medium nonprofits that are just beginning to professionalize their development offices. It is for new directors of development\/institutional advancement who need to build an operation from the ground up. It is for anyone raising funds for political organizations, individual candidates for public office, and advocacy groups. And it is for fundraising professionals who are just about to go after the big fish.         \u003c\/p\u003e     Table of Contents\u003cstrong\u003e\u003c\/strong\u003e  \u003col\u003eIntroduction: There’s No Such Thing as Luck \u003cp\u003e   1.     Nonprofits, Cash Flow, and Philanthropy: Fitting the Puzzle Pieces Together \u003c\/p\u003e\n\u003cp\u003e   2.     The Role of a Fundraiser \u003c\/p\u003e\n\u003cp\u003e   3.     The Gift Cycle: Setting the Foundation \u003c\/p\u003e\n\u003cp\u003e   4.     Assembling Your Team \u003c\/p\u003e\n\u003cp\u003e   5.     Data and Records: Basic Tools \u003c\/p\u003e\n\u003cp\u003e   6.     Annual Planning and Goal Setting \u003c\/p\u003e\n\u003cp\u003e   7.     Crafting Your Message \u003c\/p\u003e\n\u003cp\u003e   8.     Stewardship: The Last and First Step in the Gift Cycle \u003c\/p\u003e\n\u003cp\u003e   9.     Road Warriors \u003c\/p\u003e\n\u003cp\u003e   10.  Techniques for the Face-to-Face Solicitation \u003c\/p\u003e\n\u003cp\u003e   11.  Major Gifts: Finding Funds for Big Projects \u003c\/p\u003e\n\u003cp\u003e   12.  Political Fundraising \u003c\/p\u003e\n\u003cp\u003e   13.  Fundraising for Advocacy Groups \u003c\/p\u003e\n\u003cp\u003e   14.  Conclusion: Get out There and Start Raising Money!       \u003c\/p\u003e\n\u003cp\u003e   Appendix A—Resources: Books and Web Sites \u003c\/p\u003e\n\u003cp\u003e   Appendix B—Sample Effective Solicitation Pieces\u003c\/p\u003e\n\u003cp\u003e   Appendix C—Public Sources of Funding  \u003c\/p\u003e\n\u003c\/ol\u003e","brand":"Apress","offers":[{"title":"Default Title","offer_id":47124701675760,"sku":"9781430239017","price":17.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781430239017_p0.jpg?v=1763753359","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781430239017","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}