{"product_id":"9781430239345","title":"Using Technology to Sell: Tactics to Ratchet Up Results","description":"\u003cp\u003e    \u003cem\u003e\"\u003c\/em\u003eUsing Technology to Sell \u003cem\u003eis filled with practical, effective techniques to sell more by leveraging the plethora of tools and information in today’s world. By applying these principles, you'll open more doors, increase your productivity, speed up decisions, and close more deals.\"\u003cp\u003e  \u003c\/p\u003e\u003c\/em\u003e\u003cstrong\u003e\u003cem\u003e--Jill Konrath, author of SNAP Selling\u003c\/em\u003e and\u003cem\u003e Selling to Big Companies  \u003cp\u003e  \u003c\/p\u003e\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e  \u003cem\u003eUsing Technology to Sell: Tactics to Ratchet Up Results \u003c\/em\u003eshows salespeople and sales managers the most effective ways to leverage a variety of technologies to increase sales and gain more customers. Topics include making the most of cloud-based customer relationship management software, putting social media to the best use, presenting on three continents simultaneously through advanced video conferencing, using advanced techniques to gain an information edge over competitors, and much more.\u003c\/p\u003e\u003cp\u003e  \u003c\/p\u003e\u003cp\u003e  As this book shows, while the sales process will remain pretty much the same from now until the end of time, technology used properly can increase sales power at every step of the cycle. Technology, in the right hands, is a strategic weapon and a competitive differentiation tool that can dramatically improve close rates, deal size, efficiency, total sales, and much more. \u003cem\u003eUsing Technology to Sell\u003c\/em\u003e will show you how to: \u003c\/p\u003e\u003cp\u003e  \u003c\/p\u003e\u003cul\u003e   \u003cli\u003eExpand your market through the use of technology. \u003c\/li\u003e   \u003cli\u003eEmploy software-as-a-service (SaaS) applications to keep track of customers, stay organized, present, and sell more systematically. \u003c\/li\u003e   \u003cli\u003eUse social media to increase sales. \u003c\/li\u003e   \u003cli\u003eMaintain the personal element in a world wired with technology. \u003c\/li\u003e   \u003cli\u003eUse the best sales methodology and integrate each step with technology. \u003c\/li\u003e   \u003cli\u003eOvercome any aversion to using technology to sell. \u003c\/li\u003e   \u003cli\u003eAvoid the trap of overuse or dependency on technology. \u003c\/li\u003e  \u003c\/ul\u003e           What you’ll learn\u003cul\u003e   \u003cli\u003eHow to gain new customers and increase order size through the use of technology \u003c\/li\u003e   \u003cli\u003eHow to employ cloud applications like SalesForce.com or BatchBook.com to keep track of customers, stay organized, and sell more systematically \u003c\/li\u003e   \u003cli\u003eHow to use social media to increase sales \u003c\/li\u003e   \u003cli\u003eHow to maintain the personal element in a world wired with technology \u003c\/li\u003e   \u003cli\u003eThe best sales methodology and how to integrate each step with technology \u003c\/li\u003e   \u003cli\u003eHow to avoid the trap of overuse or dependency on technology \u003c\/li\u003e  \u003c\/ul\u003e  Who this book is for      \u003cp\u003e     There are many salespeople in the U.S. According to \u003cem\u003eSelling Power\u003c\/em\u003e magazine, roughly one in every 14 Americans works in a large sales force. The U.S. government puts the total number of salespeople at around 16 million. This does not include entrepreneurs, who don’t usually classify themselves as salespeople but who need to have a strong sales capability. Nor does it include the number of people who use technology to support salespeople.\u003c\/p\u003e\u003cp\u003e  \u003c\/p\u003e\u003cp\u003e  While this book can help all of them, the primary audience is business-to-business salespeople (selling engines to car makers, ERP software to IT departments, office supplies to large companies, etc.). It is just as useful for the many business-to-consumer salespeople selling cars, electronics, insurance, services, and much more. Although the  numbers are not as big, the book is crucially important to sales management who stand to benefit from systems that work and training staff on appropriate processes. Finally, the IT department in charge of implementing technology for salespeople can turn to this book in order to customize technology for their company's specific needs.         \u003c\/p\u003e     Table of Contents\u003col\u003e   \u003cli\u003eTechnology Is Changing Selling \u003c\/li\u003e   \u003cli\u003eWhat Hasn’t Changed: The Sales Process Past, Present, and Future \u003c\/li\u003e   \u003cli\u003eFoundation: The Sales Process from Beginning to End \u003c\/li\u003e   \u003cli\u003eTechnologies Used in Selling \u003c\/li\u003e   \u003cli\u003eUsing Social Media to Sell   \u003c\/li\u003e   \u003cli\u003eUtilizing Technology and Sales Skills at Each Stage of the Sales Process \u003c\/li\u003e   \u003cli\u003eManaging the Sales Process with Technology  \u003c\/li\u003e   \u003cli\u003eThe New Landscape: The Merger of Sales, Marketing, and Customer Service \u003c\/li\u003e   \u003cli\u003eSelling to \"X\": Varying the Approach Depending on the Audience \u003c\/li\u003e   \u003cli\u003eTips, Warnings, and Suggestions \u003c\/li\u003e  \u003c\/ol\u003e","brand":"Apress","offers":[{"title":"Default Title","offer_id":47124701806832,"sku":"9781430239345","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781430239345_p0.jpg?v=1763751101","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781430239345","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}