{"product_id":"9781430240150","title":"The Definitive Guide to Google AdWords: Create Versatile and Powerful Marketing and Advertising Campaigns","description":"\u003cp\u003e    There is one simple way to exponentially increase the amount of traffic coming to your website and the number of people aware of your product or service: through the use of Google AdWords and related marketing technologies. \u003cem\u003eThe Definitive Guide to Google AdWords \u003c\/em\u003ewill walk you through every step needed to maximize your marketing and advertising power.  \u003c\/p\u003e\u003cp\u003e  \u003c\/p\u003e\u003cp\u003e  Everything related to the platforms are covered in detail—account setup, campaign creation, reporting, optimization, analytics, ad creation, mobile advertising, and much more. Learn to take full advantage of all of the marketing options available through AdWords, including:\u003c\/p\u003e\u003cp\u003e  \u003c\/p\u003e\u003cul\u003e  \u003cli\u003eGeo-targeting, distribution, and placement of ads \u003c\/li\u003e  \u003cli\u003eAdvanced account management and budget strategies \u003c\/li\u003e  \u003cli\u003eKeywords, metrics, and ROI management \u003c\/li\u003e  \u003cli\u003eTools such as Keywords Editor, Website Optimizer, and Conversion Optimizer \u003c\/li\u003e  \u003cli\u003eMobile marketing implementations and strategies \u003c\/li\u003e  \u003cli\u003eWorking with the various APIs available for developers \u003c\/li\u003e  \u003c\/ul\u003e  \u003cp\u003eWith \u003cem\u003eThe Definitive Guide to Google AdWords\u003c\/em\u003e, you will learn how AdWords works and how you can harness its power to increase your visibility and dramatically impact your potential for increased revenue.\u003c\/p\u003e           What you’ll learn\u003cul\u003e  \u003cli\u003eThe hows, whys, and history of SEM and Pay-Per-Click web technologies \u003c\/li\u003e  \u003cli\u003eHow to set up and manage a Google AdWords account \u003c\/li\u003e  \u003cli\u003eHow to create and manage tightly focused ad campaigns \u003c\/li\u003e  \u003cli\u003eThe technology behind AdWords \u003c\/li\u003e  \u003cli\u003eSelecting the best keywords and phrases to trigger your ad on a search page \u003c\/li\u003e  \u003cli\u003eROI management of your campaigns \u003c\/li\u003e  \u003cli\u003eOptimizing the quality of your landing page \u003c\/li\u003e  \u003cli\u003eUsing AdWords for mobile marketing on smart phones and tablets \u003c\/li\u003e  \u003c\/ul\u003e  Who this book is for      \u003cp\u003e     Anyone looking to increase revenue through a web-based presence cannot do without the techniques and instructions outlined in \u003cem\u003eThe Definitive Guide to Google AdWords.\u003c\/em\u003e         \u003c\/p\u003e     Table of Contents\u003col\u003e  \u003cli\u003eSEM and the Google Ecosystem  \u003c\/li\u003e  \u003cli\u003eAdWords in Depth  \u003c\/li\u003e  \u003cli\u003eMarketing with AdWords  \u003c\/li\u003e  \u003cli\u003eGetting Started with AdWords  \u003c\/li\u003e  \u003cli\u003eLocal Advertising and Location Targeting  \u003c\/li\u003e  \u003cli\u003eKeyword Strategy \u003c\/li\u003e  \u003cli\u003eCreating Ads and Landing Pages  \u003c\/li\u003e  \u003cli\u003eThe Display Network   \u003c\/li\u003e  \u003cli\u003eMobile Advertising with AdWords \u003c\/li\u003e  \u003cli\u003eAccount Management and Optimization    \u003c\/li\u003e  \u003cli\u003eGoogle Analytics and Actionable Data  \u003c\/li\u003e  \u003cli\u003eTesting with WebSite Optimizer \u003c\/li\u003e  \u003c\/ol\u003e","brand":"Apress","offers":[{"title":"Default Title","offer_id":47139379904752,"sku":"9781430240150","price":31.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781430240150_p0.jpg?v=1763750898","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781430240150","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}