{"product_id":"9781430247142","title":"Developing B2B Social Communities: Keys to Growth, Innovation, and Customer Loyalty","description":"\u003cp\u003e    \u003c\/p\u003e\u003cp\u003e\u003cem\u003eDeveloping B2B Social Communities: Keys to Growth, Innovation, and Customer Loyalty \u003c\/em\u003eexplains why business-to-business companies need a robust online community strategy to survive and flourish in today’s changing economy and shows you how to design and execute your company’s strategy successfully.\u003c\/p\u003e \u003cp\u003eSeminars, publications, market research, and customer care centers remain important tools in every B2B firm’s toolbox for understanding, attracting, and serving customers while keeping them loyal. But in a world of fierce global price competition, increasing transparency of business practices, and ever-rising complexity, these traditional customer interaction channels are no longer enough for most B2B companies. That’s why smart organizations—both large and small—are tapping into online communities to gain a huge competitive advantage: the ability to get much closer to customers and become more valuable to them. \u003c\/p\u003e \u003cp\u003e\u003cem\u003eDeveloping B2B Social Communities\u003c\/em\u003e delves into the generators of business value in online communities: immediate customer access to expert information within the company and from other customers; inexpensive delivery of custom technical help; demonstrations of how customers can to get the most from their products; and forums where customers can share tips, air gripes, reveal unmet needs, and suggest improvements.  \u003c\/p\u003e \u003cp\u003eThree veteran community managers show you how to harness the knowledge of the crowd to help shape your company’s strategic direction, develop new products and services, identify trends, sell more, serve customers more efficiently, and provide better product support. Fleshing out precepts with real-world examples and case studies, the authors detail the transformational opportunities—and pitfalls—for creating online communities.\u003c\/p\u003e          What you’ll learn\u003cul\u003e \u003cli\u003e Why B2B companies of all sizes now need to make online communities an integral part of their operations to maintain or expand market share.    \u003c\/li\u003e \u003cli\u003eHow to create, launch, and manage customer communities. \u003c\/li\u003e \u003cli\u003eHow to integrate communities into the business processes of an organization so they have the greatest impact. \u003c\/li\u003e \u003cli\u003eHow to create clear strategies for the social community that support larger business goals. \u003c\/li\u003e \u003cli\u003eHow to define and measure what you gain from hosting online communities. \u003c\/li\u003e \u003cli\u003eHow to develop operational best practices that will provide the greatest ROI. \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e \u003c\/p\u003e Who this book is for      \u003cp\u003e     \u003c\/p\u003e\u003cp\u003eThis book is for all professionals in B2B organizations who are charged to improve customer service and loyalty, engage in ongoing research and collaboration with customers, increase sales, identify new product ideas, promote product utilization, provide superior customer service, or monitor industry trends. Readers who will benefit from \u003cem\u003eDeveloping B2B Social Communities\u003c\/em\u003e include community managers, C-level decision makers, strategy professionals, marketing directors and executives, customer care professionals, senior technology leaders, and actual and prospective community leaders.\u003c\/p\u003e            Table of Contents\u003col\u003e \u003cli\u003eThe Human Need to Connect \u003c\/li\u003e \u003cli\u003e Community as the Centerpiece of B2B Engagement \u003c\/li\u003e \u003cli\u003e Community Models \u003c\/li\u003e \u003cli\u003e Life Cycle and Maturity Models for Online Communities \u003c\/li\u003e \u003cli\u003e Community Management \u003c\/li\u003e \u003cli\u003e Case Study in Focus: CA Technologies \u003c\/li\u003e \u003cli\u003e Business Impact Through Community \u003c\/li\u003e \u003cli\u003e Developing B2B Social Communities \u003c\/li\u003e \u003c\/ol\u003e","brand":"Apress","offers":[{"title":"Default Title","offer_id":47153939349744,"sku":"9781430247142","price":23.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781430247142_p0.jpg?v=1763751923","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781430247142","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}