{"product_id":"9781430250081","title":"The Business of Android Apps Development: Making and Marketing Apps that Succeed on Google Play, Amazon Appstore and More","description":"\u003cp\u003eThe growing but still evolving success of the Android platform has ushered in a second mobile technology “gold rush” for app developers.  Google Play and Amazon Appstore for Android apps has become the second go-to apps eco for today's app developers.  While not yet as large in terms of number of apps as iTunes, Google Play and Amazon Appstore have so many apps that it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your Android app requires a lot of organization and some strategic planning. \u003c\/p\u003e  \u003cp\u003eWritten for today's Android apps developer or apps development shop, this new and improved book from Apress, \u003cstrong\u003e\u003cem\u003eThe Business of Android Apps Development, Second Edition\u003c\/em\u003e\u003c\/strong\u003e, tells you today's story on how to make money on Android apps.  This book shows you how to take your app from idea to design to development to distribution and marketing your app on Google Play or Amazon Appstore.  \u003c\/p\u003e\u003cp\u003e  \u003c\/p\u003e\u003cp\u003e  This book takes you step-by-step through cost-effective marketing, public relations and sales techniques that have proven successful for professional Android app creators and indie shops—perfect for independent developers on shoestring budgets.  It even shows you how to get interest from venture capitalists and how they view a successful app vs. the majority of so-so to unsuccessful apps in Android.  No prior business knowledge is required. This is the book you wish you had read before you launched your first app! \u003c\/p\u003e  What you’ll learn\u003cul\u003e   \u003cli\u003eHow to take your app from idea to design to development to distributing and marketing your app on Google Play or Amazon Appstore \u003c\/li\u003e   \u003cli\u003eHow do Venture Capitalists validate new App Ideas, and use their techniques. \u003c\/li\u003e   \u003cli\u003eHow to monetize your app: Freemium, ads, in-app purchasing and more \u003c\/li\u003e   \u003cli\u003eWhat are the programming tips and tricks that help you sell your app \u003c\/li\u003e   \u003cli\u003eHow to optimize your app for the marketplace \u003c\/li\u003e   \u003cli\u003eHow to marketing your app \u003c\/li\u003e   \u003cli\u003eHow to listen to your customer base, and grow your way to greater revenue \u003c\/li\u003e  \u003c\/ul\u003e  Who this book is for      \u003cp\u003e     This book is for those who have an idea for an app, but otherwise may know relatively little about entrepreneurship, app development, or even business in general.  You should be able to pick up this book and feel like someone is holding your hand as they go through the process of evaluating your idea, learning to code, placing your app in the marketplace, marketing your app, and finally, improving your app to meet the needs of your customer base.         \u003c\/p\u003e     Table of Contents1. The Android Market: A Background\u003cp\u003e  2. Making Sure Your App Will Succeed\u003c\/p\u003e\u003cp\u003e  3. Legal Issues: Better Safe Than Sorry\u003c\/p\u003e\u003cp\u003e  4. A Brief Introduction to Android Development \u003c\/p\u003e\u003cp\u003e  5. Develop Apps Like a Pro\u003c\/p\u003e\u003cp\u003e  6. Making Money with Ads on Your Application\u003c\/p\u003e\u003cp\u003e  7. In-App Billing: Putting A Store in Your Application\u003c\/p\u003e\u003cp\u003e  8. Making App Marketplaces Work for You\u003c\/p\u003e\u003cp\u003e  9. Getting The Word Out\u003c\/p\u003e\u003cp\u003e  10. After You Have A User Base\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Apress","offers":[{"title":"Default Title","offer_id":47173102010608,"sku":"9781430250081","price":23.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781430250081_p0.jpg?v=1763750437","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781430250081","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}