{"product_id":"9781430257622","title":"Big Data Analytics Using Splunk: Deriving Operational Intelligence from Social Media, Machine Data, Existing Data Warehouses, and Other Real-Time Streaming Sources","description":"\u003cp\u003e\u003cem\u003eBig Data Analytics Using Splunk\u003c\/em\u003e is a hands-on book showing how to process and derive business value from big data in real time. Examples in the book draw from social media sources such as Twitter (tweets) and Foursquare (check-ins). You also learn to draw from machine data, enabling you to analyze, say, web server log files and patterns of user access in real time, as the access is occurring. Gone are the days when you need be caught out by shifting public opinion or sudden changes in customer behavior. Splunk’s easy to use engine helps you recognize and react in real time, as events are occurring. \u003c\/p\u003e\u003cp\u003eSplunk is a powerful, yet simple analytical tool fast gaining traction in the fields of big data and operational intelligence. Using Splunk, you can monitor data in real time, or mine your data after the fact. Splunk’s stunning visualizations aid in locating the needle of value in a haystack of a data. Geolocation support spreads your data across a map, allowing you to drill down to geographic areas of interest. Alerts can run in the background and trigger to warn you of shifts or events as they are taking place.\u003c\/p\u003e\u003cp\u003eWith Splunk you can immediately recognize and react to changing trends and shifting public opinion as expressed through social media, and to new patterns of eCommerce and customer behavior. The ability to immediately recognize and react to changing trends provides a tremendous advantage in today’s fast-paced world of Internet business. \u003cem\u003eBig Data Analytics Using Splunk\u003c\/em\u003e opens the door to an exciting world of real-time operational intelligence.\u003c\/p\u003e\u003cul\u003e \u003cli\u003eBuilt around hands-on projects \u003c\/li\u003e \u003cli\u003eShows how to mine social media \u003c\/li\u003e \u003cli\u003eOpens the door to real-time operational intelligence\u003c\/li\u003e\n\u003c\/ul\u003eWhat you’ll learn\u003cul\u003e \u003cli\u003eMonitor and mine social media for trends affecting your business \u003c\/li\u003e \u003cli\u003eKnow how you are perceived, and when that perception is rising or falling \u003c\/li\u003e \u003cli\u003eDetect changing customer behavior from mining your operational data \u003c\/li\u003e \u003cli\u003eCollect and analyze in real time, or from historical files \u003c\/li\u003e \u003cli\u003eApply basic analytical metrics to better understand your data \u003c\/li\u003e \u003cli\u003eCreate compelling visualizations and easily communicate your findings \u003c\/li\u003e\n\u003c\/ul\u003eWho this book is for      \u003cp\u003e     \u003cem\u003eBig Data Analytics Using Splunk\u003c\/em\u003e is for those who are interested in exploring the heaps of data they have available, but don’t know where to start. It is for the people who have knowledge of the data they want to analyze and are developers or SQL programmers at a level anywhere between beginners and intermediate. Expert developers also benefit from learning how to use such a simple and powerful tool as Splunk.      \u003c\/p\u003e     Table of Contents\u003col\u003e \u003cli\u003ePart I: Splunk's Basic Operation: Getting to Know Splunk \u003c\/li\u003e \u003cli\u003ePart I: Splunk's Basic Operation: Getting Data into Splunk \u003c\/li\u003e \u003cli\u003ePart I: Splunk's Basic Operation: Processing and Analysing the Data \u003c\/li\u003e \u003cli\u003ePart I: Splunk's Basic Operation: Visualizing the Results \u003c\/li\u003e \u003cli\u003ePart I: Splunk's Basic Operation: Defining Alerts. \u003c\/li\u003e \u003cli\u003ePart I: Splunk's Basic Operation: Web Site Monitoring   \u003c\/li\u003e \u003cli\u003ePart I: Splunk's Basic Operation: Using Log Files to Create Advanced Analytics \u003c\/li\u003e \u003cli\u003ePart II: Airline On-Time Performance Project: On-Time Project Description \u003c\/li\u003e \u003cli\u003ePart II: Airline On-Time Performance Project: Getting Flight Data Into Splunk \u003c\/li\u003e \u003cli\u003ePart II: Airline On-Time Performance Project: Analyzing Airlines, Airports, Flights, and Delays \u003c\/li\u003e \u003cli\u003ePart II: Airline On-Time Performance Project: Analyzing a Specific Flight over Time  \u003c\/li\u003e \u003cli\u003ePart III: Social Media: Analyzing Twitter Data \u003c\/li\u003e \u003cli\u003ePart III: Social Media: Analyzing Foursquare Check-Ins \u003c\/li\u003e \u003cli\u003ePart III: Social Media: Sentiment Analysis \u003c\/li\u003e \u003cli\u003ePart IV: Architecture and Deployment: Distributed Topologies \u003c\/li\u003e \u003cli\u003ePart IV: Architecture and Deployment: High Availability \u003c\/li\u003e \u003cli\u003eAppendix A: The Performance of Splunk \u003c\/li\u003e \u003cli\u003eAppendix B: Related Applications \u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Apress","offers":[{"title":"Default Title","offer_id":47139381739760,"sku":"9781430257622","price":27.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781430257622_p0.jpg?v=1763751953","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781430257622","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}