{"product_id":"9781430259428","title":"Reasonably Simple Economics: Why the World Works the Way It Does","description":"\u003cp\u003eThe goal of \u003cem\u003eReasonably Simple Economics\u003c\/em\u003e is, not surprisingly, simple: to help us think like economists. When we do, so much of the world that seemed mysterious or baffling  becomes more clear and understandable—improving our lives and providing new tools to succeed in business and career.\u003c\/p\u003e\u003cp\u003e  \u003c\/p\u003e\u003cp\u003e  In a chatty style, economist Evan Osborne explains the economic foundations behind the things we read about or see in the news everyday: \u003c\/p\u003e  \u003cul\u003e   \u003cli\u003eWhy prices for goods and services are what they are \u003c\/li\u003e   \u003cli\u003eHow government spending, regulation, and taxation can both hinder and help the economy \u003c\/li\u003e   \u003cli\u003eWhy and how some people get fabulously rich \u003c\/li\u003e   \u003cli\u003eHow entrepreneurs reorganize society beneficially \u003c\/li\u003e   \u003cli\u003eWhy markets sometimes fail and when or if governments should intervene when they do \u003c\/li\u003e   \u003cli\u003eHow economics and statistics can explain such things as discrimination in hiring and providing services (and why discriminators are shooting themselves in the foot), why we’re smarter than we’ve ever been, and how technology makes the idea of Earth’s “carrying capacity” meaningless \u003c\/li\u003e  \u003c\/ul\u003e  \u003cp\u003eAlong the way, you will learn the basic concepts of economics that well-educated citizens in democratic countries should know, like scarcity, opportunity cost, supply and demand, all the different ways economies are \"managed,\" and more. \u003c\/p\u003e\u003cp\u003e  \u003c\/p\u003e\u003cp\u003e  In the manner of \u003cem\u003eThe Armchair Economist\u003c\/em\u003e, \u003cem\u003eThe Undercover Economist\u003c\/em\u003e, or \u003cem\u003eNaked Economics\u003c\/em\u003e, Osborne uses current examples to illustrate the principles that underlie tragedies like the Greek economy or the global market meltdown of 2008, and triumphs like the continuing dominance of Silicon Valley in the tech world or why New York City markets are stuffed with goods despite the difficulty in getting them there. \u003c\/p\u003e\u003cp\u003e  \u003c\/p\u003e\u003cp\u003e  As Osborne points out, the future, in economic terms, has always been better than the past, and he shows you how to use that knowledge to improve your life both intellectually and materially. \u003c\/p\u003e  What you’ll learn\u003cul\u003e   \u003cli\u003eHow to think like an economist and better understand the world and your place in it \u003c\/li\u003e   \u003cli\u003eBasic economic concepts like supply and demand and marginal costs and benefits \u003c\/li\u003e   \u003cli\u003eHow and why people “respond to incentives,” and why this is a life-changing idea \u003c\/li\u003e   \u003cli\u003eWhy “the crowd” is invariably wise and what to learn from it \u003c\/li\u003e   \u003cli\u003eWhy speculators and \"middlemen\" improve life not just for themselves but for the rest of us \u003c\/li\u003e   \u003cli\u003eWhy living standards have risen dramatically in the last century and why they will continue to as time marches on \u003c\/li\u003e   \u003cli\u003eWhy taking advantage of \"decentralized knowledge\" to pounce on opportunity is critical for your success \u003c\/li\u003e  \u003c\/ul\u003e  Who this book is for      \u003cp\u003e     The audience for this book is anyone who wants to know answers to such questions as why the price of gasoline rises and falls dramatically, whether we are in fact “mortgaging our children’s future” through deficit spending, what the economic principles behind every great fortune are, and anything else governed by the principles of economics (which is most things).         \u003c\/p\u003e     Table of Contents\u003col\u003e   \u003cli\u003eIntroduction \u003c\/li\u003e   \u003cli\u003eSupply and Demand, Considered Separately \u003c\/li\u003e   \u003cli\u003eSupply and Demand, Considered Together \u003c\/li\u003e   \u003cli\u003eThe Economics of Information or Knowledge \u003c\/li\u003e   \u003cli\u003ePublic and Private Decision Making \u003c\/li\u003e   \u003cli\u003eWho Makes How Much, and Why \u003c\/li\u003e   \u003cli\u003eThe Middleman and the Entrepreneur \u003c\/li\u003e   \u003cli\u003eTime and Risk  \u003c\/li\u003e   \u003cli\u003eThe Entrepreneur and Some Economics of the Future \u003c\/li\u003e   \u003cli\u003eThe Things Only Government Can Do \u003c\/li\u003e   \u003cli\u003eMacroeconomics: The Big, Often Blurry Picture \u003c\/li\u003e   \u003cli\u003eMacroeconomics: Stabilizing the Economy, or Not \u003c\/li\u003e   \u003cli\u003eMacroeconomics: The Short and the Long Runs \u003c\/li\u003e  \u003c\/ol\u003e","brand":"Apress","offers":[{"title":"Default Title","offer_id":47122960515312,"sku":"9781430259428","price":23.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781430259428_p0.jpg?v=1763749898","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781430259428","provider":"Barnes \u0026 Noble 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