{"product_id":"9781430262398","title":"The Business of iOS App Development: For iPhone, iPad and iPod touch","description":"\u003cp\u003eUpdated and expanded for the new Apple iOS8, \u003cem\u003eThe Business of iOS App Development, Third Edition \u003c\/em\u003eshows you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance of succeeding in the App Store.\u003c\/p\u003e\u003cp\u003eThis book is written by experienced developers with business backgrounds, taking you step-by-step through cost-effective marketing techniques that have proven successful for professional iOS app creators—perfect for independent developers on shoestring budgets. No prior business knowledge is required. \u003c\/p\u003e\u003cp\u003eThe phenomenal success of the iPhone, iPad and the iPod touch have ushered in a \"gold rush\" for developers, but with well over a million apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iOS app requires a lot of organization and some strategic planning. This is the book you wish you had read before you launched your first app!\u003c\/p\u003eWhat you’ll learn\u003cul\u003e\n\u003cli\u003eAnalyze your ideas and competition, and identify your audience to evaluate sales potential \u003c\/li\u003e\n\u003cli\u003eProtect your business and intellectual property and avoid potential legal hassles \u003c\/li\u003e\n\u003cli\u003eTransform your iOS app into a powerful marketing tool.\u003c\/li\u003e\n\u003cli\u003eBuild synergy with in-app cross-promotion and social media, and Apple’s Game Center \u003c\/li\u003e\n\u003cli\u003eUtilize revenue-generating business models such as in-app advertising and In-App Purchase; includes extensive coverage of the iAd framework and the Store Kit API \u003c\/li\u003e\n\u003cli\u003eImprove usability and implement effective testing \u003c\/li\u003e\n\u003cli\u003eCreate a pre-release buzz online with Twitter, Facebook, blogs, and a dedicated website \u003c\/li\u003e\n\u003cli\u003eSuccessfully navigate the App Store submission process \u003c\/li\u003e\n\u003cli\u003eExecute a post-release marketing strategy with press releases, app reviews, promotional sales and giveaways \u003c\/li\u003e\n\u003c\/ul\u003eWho this book is for      \u003cp\u003e     This book is for any developer looking to build a successful business selling iPhone, iPod touch, and iPad apps in Apple’s iTunes App Store. All the code examples included in this book can be downloaded from http:\/\/iphonebusinessbook.com\/. \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e       \u003c\/p\u003e     Table of Contents\u003col\u003e\n\u003cli\u003eSeeing the Big Picture in a Crowded App Store Market Place \u003c\/li\u003e\n\u003cli\u003eDoing Your Homework: Analyzing iOS App Ideas and Performing Competitive Research \u003c\/li\u003e\n\u003cli\u003eProtecting Your Intellectual Property \u003c\/li\u003e\n\u003cli\u003eYour iOS App Is Your Most Powerful Marketing Tool\u003c\/li\u003e\n\u003cli\u003eSocial Inception: Promoting Your Apps Within Apps\u003c\/li\u003e\n\u003cli\u003eMoney for Nothing: When It Pays to Be Free\u003c\/li\u003e\n\u003cli\u003eMonetizing Free Apps with iAd and Other In-App Advertising Opportunities \u003c\/li\u003e\n\u003cli\u003eExploring the Freemium Model with In-App Purchase\u003c\/li\u003e\n\u003cli\u003eTesting and Usability: Putting Your Best Foot Forward\u003c\/li\u003e\n\u003cli\u003eGet the Party Started! Creating a Prerelease Buzz\u003c\/li\u003e\n\u003cli\u003eKeys to the Kingdom: The App Store Submission Process\u003c\/li\u003e\n\u003cli\u003eIncreasing Awareness for Your iOS App\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Apress","offers":[{"title":"Default Title","offer_id":47300810277104,"sku":"9781430262398","price":27.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781430262398_p0.jpg?v=1763749912","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781430262398","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}