{"product_id":"9781430263500","title":"Business Journalism: How to Report on Business and Economics","description":"\u003cp\u003e    \u003c\/p\u003e\u003cp\u003e\u003cem\u003eBusiness Journalism: How to Report on Business and Economics\u003c\/em\u003e is a basic guide for journalists working in countries moving to open-market economies, students in journalism courses, journalists changing direction from general news reporting to business and economic reporting, and bloggers. It also explains the differences in technique required for general reporters to deliver business news for text, TV, or radio. \u003c\/p\u003e\u003cp\u003eVeteran journalist Keith Hayes, who has worked for such organizations as Reuters, PBS, the BBC, CBC, and CNBC, provides a quick reference to journalistic practice that covers everything from how to meet a deadline to getting answers from company or government officials who would rather not talk. It also provides background on specific knowledge that journalists should have to report on the business and the economy accurately and with insight. That includes understanding the major markets and how they work, learning to read a balance sheet, and getting the story even when a company or government sets up roadblocks. \u003c\/p\u003e\u003cp\u003eAs Hayes demonstrates, effective journalists are story tellers who need to tell the story well while making certain they are providing the facts as they find them and understand them. Among other things, readers will also learn: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHow to write a business news story \u003c\/li\u003e\n\u003cli\u003eHow to report business news on television \u003c\/li\u003e\n\u003cli\u003eHow to report in a globalized business world\u003c\/li\u003e\n\u003cli\u003eHow to get usable information from press conferences and briefings \u003c\/li\u003e\n\u003cli\u003eThe basics of macroeconomics, the financial markets, and company-specific financial data \u003c\/li\u003e\n\u003cli\u003eHow to dig for facts and get the story \u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThis book covers comprehensively the basics of business and economic reporting. With its insights and tips from Hayes and other veteran journalists, it’s a book that will remain on your shelf for years to come and help you acquire and cement career-enhancing skills. It will also help you hone your craft as you begin to write more sophisticated stories and take jobs of increasing responsibility.\u003c\/p\u003e\u003cem\u003e\u003c\/em\u003e\u003cem\u003e\u003c\/em\u003e         What you’ll learn\u003cul\u003e  \u003cli\u003eGood basic journalistic practice \u003c\/li\u003e  \u003cli\u003eHow to write an effective business news article \u003c\/li\u003e  \u003cli\u003eReporting business for television \u003c\/li\u003e  \u003cli\u003eBasics of economic reporting and the importance of the census \u003c\/li\u003e  \u003cli\u003eUnderstanding financial markets and privatization \u003c\/li\u003e  \u003cli\u003eReading and interpreting company accounts \u003c\/li\u003e  \u003c\/ul\u003e  Who this book is for      \u003cp\u003e     Journalism students; novice journalists; experienced journalists in general news who want to switch to business reporting; and journalists in emerging economies where training opportunities are sparse.         \u003c\/p\u003e     Table of Contents\u003cp\u003eEstablishing Good Journalistic Practices \u003c\/p\u003e\u003cp\u003eWriting an Effective Business News Article\u003c\/p\u003e\u003cp\u003eWriting for the Different Business News Media\u003c\/p\u003e\u003cp\u003eEstablishing Sources of Information\u003c\/p\u003e\u003cp\u003eEnterprise Reporting\u003c\/p\u003e\u003cp\u003eEthics and Change\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eMaking Economic Reporting Relevant\u003c\/p\u003e\u003cp\u003eGetting the Best from Press Conferences and Briefings \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eTelevision Reporting Skills \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eReporting on Business for Television \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eNewswires and their Role\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eGetting the Pictures\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWriting and Reporting for New Media\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eMacroeconomics\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eGlobalization and Comparisons with Neighboring Economies \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eStock and Bond Markets \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eMarkets for Commodities and Exotic Financial Products \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eInvestigating Company Accounts and Assessing the Board\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003ePrivatization\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eSMEs and the Economy \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe Importance of a Census \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eCurrent Reporting: The Good, The Bad, and\u003c\/p\u003e\u003cp\u003eThe Ugly\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe Pros Speak\u003c\/p\u003e\u003cp\u003eSample Balance Sheet\u003c\/p\u003e","brand":"Apress","offers":[{"title":"Default Title","offer_id":47300810735856,"sku":"9781430263500","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781430263500_p0.jpg?v=1763751080","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781430263500","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}