{"product_id":"9781430263777","title":"Digital Asset Management: Content Architectures, Project Management, and Creating Order out of Media Chaos","description":"\u003cp\u003e    \u003cstrong\u003e\u003cem\u003eDigital Asset Management: Content Architectures, Project Management, and Creating Order out of Media Chaos\u003c\/em\u003e\u003c\/strong\u003e is for those who are planning a digital asset management system or interested in becoming digital asset managers. This book explains both the purpose of digital asset management systems and why an organization might need one. The text then walks readers step-by-step through the concerns involved in selecting, staffing, and maintaining a DAM. This book is dedicated to providing you with a solid base in the common concerns, both legal and technical, in launching a complex DAM capable of providing visual search results and workflow options.\u003c\/p\u003e\u003cp\u003eContaining sample job models, case studies, return on investment models, and quotes from many top digital asset managers, this book provides a detailed resource for the vocabulary and procedures associated with digital asset management. It can even serve as a field guide for system and implementation requirements you may need to consider.\u003c\/p\u003e\u003cp\u003eThis book is not dedicated to the purchase or launch of a DAM; instead it is filled with the information you need in order to examine digital asset management and the challenges presented by the management of visual assets, user rights, and branded materials. It will guide you through justifying the cost for deploying a DAM and how to plan for growth of the system in the future. This book provides the most useful information to those who find themselves in the bewildering position of formulating access control lists, auditing metadata, and consolidating information silos into a very new sort of workplace management tool – the DAM.\u003c\/p\u003e\u003cp\u003eThe author, Elizabeth Ferguson Keathley, is a board member of the DAM Foundation and has chaired both the Human Resources and Education committees. Currently Elizabeth is working with the University of British Columbia and the DAM Foundation to establish the first official certificate program for Digital Asset Managers. She has written, taught, and been actively a part of conferences related to the arrangement, description, preservation and access of information for over ten years. Her ongoing exploration of digital asset management and its relationship to user needs can be followed at her homepage for Atlanta Metadata Authority : atlantametadata.com. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e         What you’ll learn\u003cul\u003e\n\u003cli\u003eThe difference between DAMs, CMSs, and WCMs\u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003eHow to identify the need for a DAM, and how to conduct a needs assessment\u003c\/li\u003e\n\u003cli\u003eWhy there is no single best DAM solution for every need\u003c\/li\u003e\n\u003cli\u003eHow to discuss servers, hosting, and storage with your vendors and IT staff\u003c\/li\u003e\n\u003cli\u003eHow to hire staff or create positions for digital asset managers\u003c\/li\u003e\n\u003cli\u003eHow to survey and appraise collections and systems for DAM integration\u003c\/li\u003e\n\u003cli\u003eHow a search engine within a DAM actually works\u003c\/li\u003e\n\u003cli\u003eHow to establish reportable metrics for you DAM, including ROI figures\u003c\/li\u003e\n\u003cli\u003eHow to migrate collections for digital preservation and protection\u003c\/li\u003e\n\u003cli\u003eWhy rights management and brand management are two sides of the same DAM coin\u003c\/li\u003e\n\u003cli\u003eWhy DAM workflows will change the modern workplace for the better\u003c\/li\u003e\n\u003c\/ul\u003eWho this book is for      \u003cp\u003e     \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eAnyone who creates, uses, or searches for visual information in digital form\u003c\/li\u003e\n\u003cli\u003eLibrarians and Archivists interested in the future of digital preservation and access\u003c\/li\u003e\n\u003cli\u003eInformation Science Students and Professionals\u003c\/li\u003e\n\u003cli\u003eCIOs and CEOs of companies with a large volume of visual assets\u003c\/li\u003e\n\u003cli\u003eIT staff who need to understand what digital asset managers do all day\u003c\/li\u003e\n\u003cli\u003eGraphic Designers, Photographers, and other creative people involved with image generation and storage\u003c\/li\u003e\n\u003c\/ul\u003e           Table of ContentsChapter 1: Introduction to DAM\u003cp\u003eChapter 2: When it’s Time for a DAM: Identifying a Need\u003c\/p\u003e\u003cp\u003eChapter 3: Choosing the Right DAM Solution\u003c\/p\u003e\u003cp\u003eChapter 4: Where Your DAM Lives\u003c\/p\u003e\u003cp\u003eChapter 5: Staffing for a DAM\u003c\/p\u003e\u003cp\u003eChapter 6: Assets to Manage—You Can’t Drink the Ocean\u003c\/p\u003e\u003cp\u003eChapter 7: Creating and Accessing Assets\u003c\/p\u003e\u003cp\u003eChapter 8: Finding Assets\u003c\/p\u003e\u003cp\u003eChapter 9: Describing and Searching Mass Sets\u003c\/p\u003e\u003cp\u003eChapter 10: Big Data and Bigger Control Issues\u003c\/p\u003e\u003cp\u003eChapter 11: Building Successful Workflows\u003c\/p\u003e\u003cp\u003eChapter 12: Moving Assets into a New System\u003c\/p\u003e\u003cp\u003eChapter 13: Brand and Rights Management\u003c\/p\u003e\u003cp\u003eChapter 14: DAM is the Future of Work\u003c\/p\u003e\u003cp\u003eChapter 15: Glossary of Terms\u003c\/p\u003e\u003cp\u003eChapter 16: Appendix\u003c\/p\u003e","brand":"Apress","offers":[{"title":"Default Title","offer_id":47134051238128,"sku":"9781430263777","price":31.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781430263777_p0.jpg?v=1763753480","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781430263777","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}