{"product_id":"9781430264224","title":"Irresistible Apps: Motivational Design Patterns for Apps, Games, and Web-based Communities","description":"\u003cp\u003e    \u003c\/p\u003e\u003cp\u003eWhen you create an app, a website, or a game, how do you attract users, and perhaps more importantly, how do you keep them? \u003cem\u003eIrresistible Apps \u003c\/em\u003eexplains exactly how to do this using a library of 27 motivational design patterns and real-world examples of how they work. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eAs a developer, you need to retain users in the new economy of advertisements, subscriptions, and in-app purchases, but how do you do this? How do some applications keep users coming back? Why do people spend hours and hours playing World of Warcraft? Why do people care about Reddit karma? What makes customers keep buying from Amazon? Why do so many people love Khan Academy?\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe answers are found in Gameful, Social, Interface, and Information patterns. Not only will you learn about these patterns, you’ll also learn \u003cem\u003ewhy \u003c\/em\u003ethey work using psychological theories of intrinsic motivation, behavioral psychology, and behavioral economics. Good and bad implementations of the patterns are shown so practitioners can use them effectively and avoid pitfalls along the way.\u003c\/p\u003e         What you’ll learn\u003cul\u003e\n\u003cli\u003eHow to use motivational design patterns to create meaningful user experiences\u003c\/li\u003e\n\u003cli\u003eHow to write motivational user stories\u003c\/li\u003e\n\u003cli\u003eAbout the psychology of your users\u003c\/li\u003e\n\u003cli\u003eTechniques for improving your software in ways your users will notice\u003c\/li\u003e\n\u003cli\u003eHow to analyze software for motivational effectiveness using case studies and the pattern library\u003c\/li\u003e\n\u003cli\u003eHow to apply psychological principles and patterns to solve sample design problems\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\u003c\/ul\u003eWho this book is for      \u003cp\u003e     This book is for software designers and developers working on mobile and web apps, especially those using retention-based payment models. It's also for academics and students working on Human-Computer Interface and Software Engineering.         \u003c\/p\u003e     Table of Contents\u003col\u003e\n\u003cli\u003eIntroduction to Motivational Design \u003c\/li\u003e\n\u003cli\u003ePsychology of Motivation \u003c\/li\u003e\n\u003cli\u003eUnderstanding Patterns \u003c\/li\u003e\n\u003cli\u003eGameful Patterns \u003c\/li\u003e\n\u003cli\u003eSocial Patterns \u003c\/li\u003e\n\u003cli\u003eInterface Patterns \u003c\/li\u003e\n\u003cli\u003eInformation Patterns \u003c\/li\u003e\n\u003cli\u003eUnderstanding Motivational Dark Patterns \u003c\/li\u003e\n\u003cli\u003eTemporal Dark Patterns \u003c\/li\u003e\n\u003cli\u003eMonetary Dark Patterns \u003c\/li\u003e\n\u003cli\u003eSocial Capital Dark Patterns \u003c\/li\u003e\n\u003cli\u003ePatterns as Analysis \u003c\/li\u003e\n\u003cli\u003ePatterns as Design Tools \u003c\/li\u003e\n\u003cli\u003eThe End Is the Beginning \u003c\/li\u003e\n\u003cli\u003eBibliography \u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Apress","offers":[{"title":"Default Title","offer_id":47134112055536,"sku":"9781430264224","price":39.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781430264224_p0.jpg?v=1763749956","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781430264224","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}