{"product_id":"9781430264859","title":"The 12 Magic Slides: Insider Secrets for Raising Growth Capital","description":"\u003cp\u003e    Author Paul Getty has seen thousands of brilliant founding CEOs present to angel investors, venture capitalists, and institutional investors. And he has seen thousands of them fail in their quest for the money they sincerely believed would lead to entrepreneurial success and riches for all. Again and again, he watched would-be tech titans fail to create a good first impression, deliver poor presentations, tell lengthy stories that put investors to sleep, and fail to address the critical issues sophisticated investors are most eager to hear about. \u003c\/p\u003e\u003cp\u003eIf only they'd read \u003cem\u003eThe Twelve Magic Slides: Insider Secrets for Raising Growth Capital. \u003c\/em\u003eGetty's slide topics—developed while coaching hundreds of company founders to fundraising success—cover each of the twelve key themes investors want to know about in depth before they part with their hard-earned money: the problem you see, your solution to it, the resulting business opportunity, the amount of money you need to grow the firm, and the potential returns for investors, among others. Getty, managing director of Satwik Capital Advisors in San Jose, California, shows that properly developing each slide—and the thinking behind it—can get you the investment capital required to vault your company to the next level. \u003c\/p\u003e\u003cp\u003eBut \u003cem\u003eThe Twelve Magic Slides\u003c\/em\u003e is more than a book about how raise money from professional investors. It presents a whole new way of how to think about and develop a successful startup. Regardless, it will show you better ways to accomplish your goals and increase the chances you’ll get the green light from investors. \u003c\/p\u003e\u003cp\u003eWhether you are seeking startup funding from the angel down the street, or trying to convince investment bankers to help take you public, \u003cem\u003eThe Twelve Magic Slides\u003c\/em\u003e provides a clear step-by-step process that will enable you to:\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eIdentify the key elements of the business that must be developed to attract external capital \u003c\/li\u003e\n\u003cli\u003eUnderstand the critical dos and don’ts CEOs must know to sell their story to investors in a quick and efficient manner \u003c\/li\u003e\n\u003cli\u003eCreate twelve perfect slides and a presentation that secures investor interest from the start and gives them plenty of reasons to write you a check \u003c\/li\u003e\n\u003c\/ul\u003eYou need to find money to fund your company’s growth. Investors need to find entrepreneurs and ideas they can believe in. \u003cem\u003eThe Twelve Magic Slides\u003c\/em\u003e presents a proven method for attracting funds from angel investors, venture capital firms, private equity firms, and institutional investors. It will give you the knowledge and confidence you need to ask for—and receive—the capital you need to launch or grow a business.         What you’ll learn\u003cul\u003e \u003cli\u003eThe twelve slide topics that will answer the most critical questions for investors and get them to open up their wallets. \u003c\/li\u003e \u003cli\u003eWhat investors are really looking for in the projects they fund. \u003c\/li\u003e \u003cli\u003eHow to define and present a problem, solution, and opportunity that compels backers to fund your company. \u003c\/li\u003e \u003cli\u003eHow to build and showcase a credible leadership team that convinces investors. that it can overcome the challenges startups face and still deliver results.  \u003c\/li\u003e \u003cli\u003eHow to come up with realistic financial projections and goals. \u003c\/li\u003e \u003cli\u003eHow to prepare yourself for the stresses of raising capital.  \u003c\/li\u003e\n\u003c\/ul\u003eWho this book is for      \u003cp\u003e     Entrepreneurs, investors (angels, VCs, etc.), service providers (law firms, accountants, coaches, consultants), students, academics, and pundits surveying the startup scene.      \u003c\/p\u003e     Table of Contents\u003cp\u003e\u003cstrong\u003eIntroduction\u003c\/strong\u003e\u003cstrong\u003e \u003c\/strong\u003e\u003cstrong\u003e\u003cp\u003e\u003cstrong\u003e1. What Investors Want\u003c\/strong\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e2. Build External Validation\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e3. Find the Right Investors\u003c\/strong\u003e\u003c\/p\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e4. Venture Capital\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e5. The Elevator Pitch\u003c\/strong\u003e\u003cstrong\u003e\u003cp\u003e\u003cstrong\u003e6. Steps to Building a Successful Investor Presentation\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e7. Title Slide and Introductions\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e8. Slide 1: Overview\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e9. Slide 2: The Problem\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e10. Slide 3: The Solution\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e11. Slide 4: Opportunity and Market\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e12. Slide 5: Technology\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e13. Slide 6: Unique Competitive Advantages\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e14. Slide 7: Competitive Landscape\u003c\/strong\u003e\u003c\/p\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e15. Slide 8: Go-to-Market Strategy\u003c\/strong\u003e\u003cstrong\u003e\u003cp\u003e\u003cstrong\u003e16. Slide 9: Financial Roadmap\u003c\/strong\u003e\u003c\/p\u003e\u003c\/strong\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e17. Slide 10: The Team\u003c\/strong\u003e\u003cstrong\u003e \u003c\/strong\u003e\u003cstrong\u003e\u003cp\u003e\u003cstrong\u003e18. Slide 11: Current Status\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e19. Slide 12: Summary\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e20. Backup Slides\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e21. \u003cstrong\u003eAfter the Meeting\u003c\/strong\u003e\u003c\/p\u003e\u003c\/strong\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e22. Building the Executive Summary\u003c\/strong\u003e\u003cstrong\u003e\u003cp\u003e23.\u003cstrong\u003e You Got a Deal! Or Not . . .\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Apress","offers":[{"title":"Default Title","offer_id":47134270488816,"sku":"9781430264859","price":23.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781430264859_p0.jpg?v=1763750420","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781430264859","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}