{"product_id":"9781430267485","title":"Corporate Plasticity: How to Change, Adapt, and Excel","description":"\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWhat do The Beatles, \u003cem\u003eApollo 13\u003c\/em\u003e, the Roman military, a pack of wolves, and the very best companies in the world all have in common? Answer: \u003cem\u003ePlasticity\u003c\/em\u003e. They can change, adapt, and excel as the situation requires.\u003c\/p\u003e\u003cp\u003eIn most organizations, strategy and functional excellence get the most attention. But even the best of either provides only limited long-term advantage. Highly effective organizations add Plasticity as a third dimension and rack up stellar breakthroughs—again and again. It is the key ingredient that allows strategy and functional excellence to deliver value. \u003c\/p\u003e\u003cp\u003eAs the authors show in \u003cem\u003eCorporate Plasticity: How to Change, Adapt, and Excel\u003c\/em\u003e, Plasticity also enables great organizations to break down barriers and collaborate in the pursuit of a common objective, and to reconfigure or rewire themselves to face down challenges or reach ever-stronger competitive positions. \u003c\/p\u003e\u003cp\u003eThrough entertaining stories and astute analysis, this book demonstrates that Plasticity spurs sports teams to become champions, companies to book record earnings, and artists to attain worldwide fame. You can use its principles—adaptability, flexibility, fluid networks and roles, lofty goals, and innovation, among others—to achieve operational excellence, tear down silos, and create more vibrant, creative enterprises. Your organization can become not just highly profitable and fun to work for, but an organization that can change the world. \u003c\/p\u003e\u003cp\u003ePlasticity allows an organization to choose its own destiny, become versatile, and dare more than others. Its success lies in a set of abilities called the Magic 7:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003ePurpose: Your company must discover, select, and express what it is meant for.\u003c\/li\u003e\n\u003cli\u003eFocus: Your company must have the courage to ignore everything that is not in line with its purpose, and then see that purpose through.\u003c\/li\u003e\n\u003cli\u003eCulture: Your company must create the conditions that allow people to work across boundaries and outside of predefined roles.\u003c\/li\u003e\n\u003cli\u003eSpirit: Your company must inspire people to feel part of a cause that is bigger than they are.\u003c\/li\u003e\n\u003cli\u003eNetworking: Your company must provide the means, freedom, and encouragement for people to nurture and grow their internal and external networks continuously.\u003c\/li\u003e\n\u003cli\u003eKnowledge: Your company must encourage experts to provide their knowledge and make it readily available to everyone who needs it.\u003c\/li\u003e\n\u003cli\u003eLeadership: Your company's leaders must model and personify the characteristics they want others to adopt.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eSilo thinking? Poor collaboration? Weak earnings? Strategies that gain no traction? \u003cem\u003eCorporate Plasticity: How to Change, Adapt, and Excel\u003c\/em\u003e is the answer. It shows you how to cultivate each of the seven disciplines to infuse Plasticity in an organization. That—along with razor-sharp strategy and crisp execution—will unleash the power you need to reach both personal and corporate goals. You might even change the world. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eWhat you’ll learn\u003cul\u003e\n\u003cli\u003eWhat Plasticity is and what it can do for your organization \u003c\/li\u003e\n\u003cli\u003eWhat abilities are needed to create Plasticity\u003c\/li\u003e\n\u003cli\u003eHow to foster Plasticity to reach the grandest goals you can imagine \u003c\/li\u003e\n\u003cli\u003eHow Plasticity can eliminate wasteful efforts, groupthink, and a reliance on cash cows for revenue and profit \u003c\/li\u003e\n\u003cli\u003eHow Plasticity powers up innovative thinking and products \u003c\/li\u003e\n\u003cli\u003eHow to use Plasticity to respond faster and better to market signals \u003c\/li\u003e\n\u003c\/ul\u003e\u003cul\u003e\u003c\/ul\u003eWho this book is for      \u003cp\u003e     CEOs, senior executives, board directors, consultants, entrepreneurs           \u003c\/p\u003e     Table of Contents\u003cul\u003e\n\u003cli\u003eThe Beatles: It's all about the team \u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003eThe Miracle on Ice: Adapt and win\u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003eFocus: Dutch yachtsman Conny an Rietschoten on eliminating all but the essentials\u003cp\u003eAlbert Einstein: Seeing the big picture\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003eApollo 13: NASA's mission control approach saves the day\u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003eD-Day: Coordination and courage\u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003eBaldwin Steam Locomotives: The consequences of myopic thinking\u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003eTeleonomy: How purpose is built into life itself\u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003eGiuseppe Arcimboldo: Making a harmonious whole out of disparate parts \u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003eThe Golden Ratio and Fibonacci Series: Rhythms at the root of human activities\u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003eCommunication of Ants: Nodal communication and optimization algorithms\u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003ePublic spaces: Nourish networking and collaboration\u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003eHuman Brain: Neuroplasticity and modular construction\u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003eThe Roman Military: Why the maniple superseded the phalanx\u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003eRugby: Blind passes to waiting receivers scores trys\u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003eWikipedia: Why the breakthrough Encarta died at age 16\u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003eBilly Beane's Oakland Athletics: Buying wins instead of players\u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003eChannel Tunnel: 15 organizations become one to succeed\u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003eNATO Forces: Beating back bureaucracy\u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003eKodak: Voices for change ignored\u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003eSingapore's Changi Airport: Pride and culture makes it the best\u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003eThe European Union: Poor strategy, little functional excellence, and no plasticity\u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003eKent Redford: Melding conservation and synthetic biology \u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003eApple Computer: The power of purpose\u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003eGoogle: The power of culture\u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003eVolkswagen: The power of spirit\u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003eWartsila: The power of leadership\u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003eThe Human Brain Project: The power of networking\u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003eStar Trek: The power of knowledge\u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003eGuns, germs and steel: The power of focus\u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003eWolves: The power of organization\u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003eThe Symphony Orchestra Conductor: How to lead\u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003eDirector and Actor: Discovering people who can contribute\u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003eHumans: Plastic to their core\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Apress","offers":[{"title":"Default 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