{"product_id":"9781433121692","title":"Twitter and Society","description":"\u003cp\u003e\u003cb\u003eThis book has won the \u003ci\u003eCHOICE Outstanding Academic Title award 2014\u003c\/i\u003e.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eSince its launch in 2006, Twitter has evolved from a niche service to a mass phenomenon; it has become instrumental for everyday communication as well as for political debates, crisis communication, marketing, and cultural participation. But the basic idea behind it has stayed the same: users may post short messages (tweets) of up to 140 characters and follow the updates posted by other users. Drawing on the experience of leading international Twitter researchers from a variety of disciplines and contexts, this is the first book to document the various notions and concepts of Twitter communication, providing a detailed and comprehensive overview of current research into the uses of Twitter. It also presents methods for analyzing Twitter data and outlines their practical application in different research contexts.\u003c\/p\u003e","brand":"Peter Lang Inc., International Academic Publishers","offers":[{"title":"Default Title","offer_id":47053546684656,"sku":"9781433121692","price":47.2,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781433121692_p0.jpg?v=1763752936","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781433121692","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}