{"product_id":"9781433131479","title":"Understanding New Media: Extending Marshall McLuhan - Second Edition","description":"\u003cp\u003eMarshall McLuhan made many predictions in his seminal 1964 publication, \u003ci\u003eUnderstanding Media: Extensions of Man\u003c\/i\u003e. Among them were his predictions that the Internet would become a «global village,» making us more interconnected than television; the closing of the gap between consumers and producers; the elimination of space and time as barriers to communication; and the melting of national borders. He is also famously remembered for coining the expression «the medium is the message.» These predictions form the genesis of this updated volume by Robert K. Logan, a friend and colleague who worked with McLuhan. In this second edition of \u003ci\u003eUnderstanding New Media\u003c\/i\u003e Logan expertly updates McLuhan’s \u003ci\u003eUnderstanding Media\u003c\/i\u003e to analyze the «new media» McLuhan foreshadowed and yet was never able to analyze or experience. The book is designed to reach a new generation of readers as well as appealing to scholars and students who are familiar with \u003ci\u003eUnderstanding Media.\u003c\/i\u003e\u003c\/p\u003e","brand":"Peter Lang Inc., International Academic Publishers","offers":[{"title":"Default Title","offer_id":47059454361840,"sku":"9781433131479","price":62.3,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781433131479_p0.jpg?v=1763751623","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781433131479","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}