{"product_id":"9781439153086","title":"As We Speak: How to Make Your Point and Have It Stick","description":"\u003cp\u003e\u003cb\u003eA practical and empowering guide to public speaking and becoming a more effective, persuasive communicator in all areas of life.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThe world is full of brilliant people whose ideas are never heard. This book is designed to make sure that you’re not one of them.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eEven for the most self-confident among us, public speaking can be a nerve-racking ordeal. Whether you are speaking to a large audience, within a group, or in a oneon- one conversation, the way in which you communicate ideas, as much as the ideas themselves, can determine success or failure. \u003c\/p\u003e\u003cp\u003eIn this invaluable guide from two of today’s most sought-after communication experts, you’ll learn to master three core principles that you can apply in a wide variety of situations: \u003c\/p\u003e\u003cp\u003e\u003cb\u003eContent: \u003c\/b\u003eConstruct a clear and lucid architecture of ideas that will lead your listener through a memorable emotional experience. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eDelivery: \u003c\/b\u003eUse your voice and body in ways that engage your audience and naturally support your message. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eState: \u003c\/b\u003eBring yourself into peak performance condition. The way you feel when you perform is the most frequently overlooked component of communication. \u003c\/p\u003e\u003cp\u003eAccessible, inspiring, and laden with useful tips, \u003ci\u003eAs We Speak \u003c\/i\u003ewill help you discover your authentic voice and learn to convey your ideas in the most powerful and unforgettable way possible.\u003c\/p\u003e","brand":"Atria Books","offers":[{"title":"Default Title","offer_id":47030358606064,"sku":"9781439153086","price":18.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781439153086_p0.jpg?v=1763757469","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781439153086","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}