{"product_id":"9781439170441","title":"Little Bets: How Breakthrough Ideas Emerge from Small Discoveries","description":"“An enthusiastic, example-rich argument for innovating in a particular way—by deliberately experimenting and taking small exploratory steps in novel directions. Light, bright, and packed with tidy anecdotes” (\u003ci\u003eThe Wall Street Journal\u003c\/i\u003e).\u003cbr\u003e\u003cbr\u003eWhat do Apple CEO Steve Jobs, comedian Chris Rock, prize-winning architect Frank Gehry, and the story developers at Pixar films all have in common? Bestselling author Peter Sims found that rather than start with a big idea or plan a whole project in advance, they make a methodical series of little bets, learning critical information from lots of little failures and from small but significant wins.\u003cbr\u003e \u003cbr\u003eReporting on a fascinating range of research, from the psychology of creative blocks to the influential field of design thinking, Sims offers engaging and illuminating accounts of breakthrough innovators at work, and a whole new way of thinking about how to navigate uncertain situations and unleash our untapped creative powers.","brand":"Free Press","offers":[{"title":"Default Title","offer_id":47123457474800,"sku":"9781439170441","price":13.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781439170441_p0.jpg?v=1763757117","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781439170441","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}