{"product_id":"9781439181065","title":"The Power of Co-Creation: Build It with Them to Boost Growth, Productivity, and Profits","description":"Apple embraced co-creation to enhance the speed and scope of its innovation, generat­ing over $1 billion for its App-Store partner-developers in two years, even as it overtook Microsoft in market value. Starbucks launched its online platform MyStarbucksIdea.com to tap into ideas from customers and turbocharged a turnaround. Unilever turned to co-creation for redesigning prod­uct lines such as Sunsilk shampoo and revitalized growth. Nike achieved remarkable success with its Nike+ co-creation initiative, which enables a com­munity of over a million runners to interact with one another and the company, increasing its market share by 10 percent in the first year. \u003cbr\u003e\u003cbr\u003eCo-creation involves redefining the way organizations engage individuals—customers, employees, suppliers, partners, and other stake­holders—bringing them into the process of value creation and engaging them in enriched experi­ences, in order to \u003cbr\u003e\u003cbr\u003e\u003cb\u003e—formulate new breakthrough strategies\u003c\/b\u003e \u003cbr\u003e\u003cbr\u003e\u003cb\u003e—design compelling new products and services\u003c\/b\u003e \u003cbr\u003e\u003cbr\u003e\u003cb\u003e—transform management processes\u003c\/b\u003e \u003cbr\u003e\u003cbr\u003e\u003cb\u003e—lower risks and costs\u003c\/b\u003e \u003cbr\u003e\u003cbr\u003e\u003cb\u003e—increase market share, loyalty, and returns\u003c\/b\u003e \u003cbr\u003e\u003cbr\u003eIn this pathbreaking book, Venkat Ramaswamy (who coined the term \u003ci\u003eco-creation \u003c\/i\u003ewith C. K. Prahalad) and Francis Gouillart, pioneers in working with com­panies to develop co-creation practices, show how every organization—from large corporation to small firm, and government agency to not-for-profit—can achieve “win more–win more” results with these methods. Based on extraordinary research and the authors’ hands-on experiences with successful projects in co-creation at dozens of the world’s most exciting organizations, \u003ci\u003eThe Power of Co-Creation \u003c\/i\u003eillustrates with detailed examples from leading firms such as those above, as well as from Cisco, GlaxoSmithKline, Ama­zon, Jabil, Predica, Wacoal, Caja Navarra, and many others, how enterprises have used a wide range of “engagement platforms”—and how they have even restructured internal management processes—in order to harness the power of co-creation. \u003cbr\u003e\u003cbr\u003eAs the authors’ wealth of examples make vividly clear, enterprises can no longer afford to view custom­ers and other stakeholders as passive recipients of their products and services but must learn to engage them in defining and delivering enhanced value. Co-creation goes beyond the conventional “process view” of qual­ity, re-engineering, and lean thinking, and is the essential new mind-set and practice for boosting sus­tainable growth, productivity, and profits in the future.","brand":"Free Press","offers":[{"title":"Default Title","offer_id":47154262245616,"sku":"9781439181065","price":18.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781439181065_p0.jpg?v=1763758170","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781439181065","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}