{"product_id":"9781440308185","title":"Archetypes in Branding: A Toolkit for Creatives and Strategists","description":"\u003cp\u003e\u003ci\u003eArchetypes in Branding: A Toolkit for Creatives and Strategists\u003c\/i\u003e offers a highly participatory approach to brand development. Combined with a companion deck of sixty original archetype cards, this kit will give you a practical tool to:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eReveal your brand's motivations, how it moves in the world, what its trigger points are and why it attracts certain customers.\u003c\/li\u003e\n\u003cli\u003eForge relationships with the myriad stakeholders that affect your business.\u003c\/li\u003e\n\u003cli\u003eEmpower your team to access their creativity and innovate with integrity.\u003c\/li\u003e\n\u003c\/ul\u003e Readers will use this tool over and over again to inform and enliven brand strategy, and to create resonant and authentic communications. For more information visit www.archetypesinbranding.com.","brand":"HOW Books","offers":[{"title":"Default Title","offer_id":47045141299440,"sku":"9781440308185","price":45.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781440308185_p0.jpg?v=1763786261","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781440308185","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}