{"product_id":"9781440308420","title":"Above the Fold: Understanding the Principles of Successful Web Site Design","description":"\u003cp\u003eThis is a different kind of web design book. \u003ci\u003eAbove the Fold\u003c\/i\u003e is not about timely design or technology trends; instead, this book is about the timeless fundamentals of effective communication within the context of web design. It is intended to help you, the reader, understand the considerations that web designers make when developing successful websites.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eAbove the Fold\u003c\/i\u003e is divided into three sections:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDesign \u0026amp; Typography\u003c\/li\u003e\n\u003cli\u003ePlanning \u0026amp; Usability\u003c\/li\u003e\n\u003cli\u003eBusiness Value\u003c\/li\u003e\n\u003c\/ul\u003e Each section represents a phase in the continuous cycle of web design. It's the balance among design, usability, and return on investment that makes a website truly great.\u003cp\u003eTopics covered in \u003ci\u003eAbove the Fold\u003c\/i\u003e include:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWhat makes web design unique\u003c\/li\u003e\n\u003cli\u003eThe history of web design\u003c\/li\u003e\n\u003cli\u003eAnatomy of a web page\u003c\/li\u003e\n\u003cli\u003eWhite space and grid use in web design\u003c\/li\u003e\n\u003cli\u003eThe elements of web design: color, texture, imagery, scale, depth, animation, and variability\u003c\/li\u003e\n\u003cli\u003eWeb typography, including web-safe type, images of type, and font replacement and embedding\u003c\/li\u003e\n\u003cli\u003eWeb project planning\u003c\/li\u003e\n\u003cli\u003eInformation architecture, including site maps, wireframes, and user flow diagrams\u003c\/li\u003e\n\u003cli\u003eThe elements of usability: navigation, breadcrumbs, links, search, submission forms, and error messaging\u003c\/li\u003e\n\u003cli\u003eSearch engine optimization\u003c\/li\u003e\n\u003cli\u003eOnline marketing, including banner ads, viral and social marketing, on-site marketing, and email marketing\u003c\/li\u003e\n\u003cli\u003eWeb statistics and analysis\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HOW Books","offers":[{"title":"Default Title","offer_id":47052546408688,"sku":"9781440308420","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781440308420_p0.jpg?v=1763784306","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781440308420","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}