{"product_id":"9781440311024","title":"The Creative Process Illustrated: How Advertising's Big Ideas Are Born","description":"\u003cb\u003eFINALLY, ANSWERS TO THE QUESTION: HOW ARE BIG IDEAS BORN?\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003e Foreword by Sally Hogshead, author of \u003ci\u003eFascinate: Your 7 Triggers to Persuasion and Captivation\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cp\u003eCreative directors, art directors and advertising copywriters are some of the great artists and thinkers of our time. Considering the scope and power of their influence in our culture, that's not such a crazy idea.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eTake an intimate look into the creative processes of some of the top minds in the advertising industry. Get inspired as you learn about the people behind smart ad campaigns and see how they visualize their own search for a great idea.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eYou'll find outstanding work from an eclectic mix of agencies, including TBWA\\CHIAT\\DAY, The Jupiter Drawing Room, Wieden+Kennedy, McGarryBowen, McCann Erickson, Ogilvy \u0026amp; Mather, Carmichael Lynch and 72andSunny.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe Creative Process Illustrated\u003c\/i\u003e represents a rare and remarkable look at the minds that fuel the ad industry. You'll be inspired to fresh thinking and better work immediately. Inside you'll find:\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\u003cli\u003eProcess canvases—sketches that visually represent the thought process leading to an idea, from some of the best minds in advertising.\u003c\/li\u003e\u003cbr\u003e\u003cbr\u003e\u003cli\u003eProfiles—insightful commentary from contributors, samples of their favorite work, perspectives from their colleagues and details of their professional accomplishments.\u003c\/li\u003e\u003cbr\u003e\u003cbr\u003e\u003cli\u003ePractical analysis—a breakdown of models of creativity, creativity as a problem-solving device, and putting the creative process to work for you.\u003c\/li\u003e\u003cbr\u003e\u003cbr\u003e","brand":"Adams Media","offers":[{"title":"Default Title","offer_id":47157639020784,"sku":"9781440311024","price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781440311024_p0.jpg?v=1763758064","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781440311024","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}