{"product_id":"9781440325168","title":"The Designer's Guide To Marketing And Pricing: How To Win Clients And What To Charge Them","description":"\u003cb\u003eDo what you love and make money!\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003ci\u003eThe Designer's Guide to Marketing and Pricing\u003c\/i\u003e will answer all the common questions asked by designers trying to stay afloat in their creative business - and also successful designers who want to put a little more thought into their operations. Whether you're a freelancer, an aspiring entrepreneur or a seasoned small-business owner, you'll learn everything you need to know about how to market and price your services.\u003cbr\u003e\u003cbr\u003eThis book shows you how to:\u003cbr\u003e\u003cul\u003e\n\u003cli\u003elearn which marketing tools are most effective and how to use them\u003c\/li\u003e\n\u003cli\u003ecreate a smart marketing plan that reflects your financial goals\u003c\/li\u003e\n\u003cli\u003eplan small actionable steps to take in reaching those financial goals\u003c\/li\u003e\n\u003cli\u003edetermine who your ideal clients are and establish contact with them\u003c\/li\u003e\n\u003cli\u003eturn that initial contact into a profitable relationship for both of you\u003c\/li\u003e\n\u003cli\u003etalk to clients about money and the design process - without fear\u003c\/li\u003e\n\u003cli\u003efigure out a fair hourly rate and give an accurate estimate for a project\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003eYou'll learn the ins and outs of creating and running a creative services business - the things they never taught you in school. Plus, there are useful worksheets throughout the book, so you can apply the principles and formulas to your own circumstances and create a workable business plan right away.","brand":"Adams Media","offers":[{"title":"Default Title","offer_id":47154289967344,"sku":"9781440325168","price":15.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781440325168_p0.jpg?v=1763758218","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781440325168","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}