{"product_id":"9781440336669","title":"Above the Fold, Revised Edition","description":"\u003cp\u003e\u003ci\u003eAbove the Fold\u003c\/i\u003e is a book about the fundamentals of clear graphic communication within the context of Web design. The book has three sections, which follow the cycle of a typical Web project:\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003ePLAN\u003c\/b\u003e\u003cbr\u003e Section I focuses on the predesign phase of a Web project. From project planning and brief writing to information architecture and responsive grid creation.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eDESIGN\u003c\/b\u003e\u003cbr\u003e The second section of \u003ci\u003eAbove the Fold\u003c\/i\u003e explores the enduring principles of design and the nuances that are specific to the field of Web design.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eOPTIMIZE\u003c\/b\u003e\u003cbr\u003e Finally, we close the loop and discover ways to enable your client to maximize the investment they've made in their Web site with marketing and analytics.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Adams Media","offers":[{"title":"Default Title","offer_id":47045198086384,"sku":"9781440336669","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781440336669_p0.jpg?v=1763785953","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781440336669","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}