{"product_id":"9781440342691","title":"The Physics of Brand: Understand the Forces Behind Brands That Matter","description":"Welcome to a brand-new way of thinking about branding.\u003cbr\u003e\u003cbr\u003e\u003ci\u003eThe Physics of Brand\u003c\/i\u003e is an exploration of how brands evolve in time and space. Drawing on experience working with companies such as Patagonia, General Mills, Target, and more, this book provides an exciting new systems approach to branding. By focusing on how brands and people actually interrelate, you'll gain a new perspective on brand growth and interaction.\u003cbr\u003e\u003cbr\u003e Complete with case studies to illustrate these concepts and Thought Experiments to get you thinking conceptually, \u003ci\u003eThe Physics of Brand\u003c\/i\u003e is your new textbook on brand theory.","brand":"Adams Media","offers":[{"title":"Default Title","offer_id":47124955889904,"sku":"9781440342691","price":16.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781440342691_p0.jpg?v=1763786080","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781440342691","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}